31 North Africa regional market export industry first sales growth of 40%
At the end of August, Sany disclosure in the first half of 2014, the company achieved sales revenue of 5 billion 440 million yuan, accounting for the company's total operating income of 27.6%. In addition to the 31 Asia Pacific, 31 South Africa, 31 Middle East and other overseas regions, and 31 in Brazil, 31 United States and other overseas subsidiaries remain eye-catching performance, 31 North African region of the newly established last year was ushered in a strong growth.
Sany data show that 1-6 month North Africa regional sales volume grew 40%, the regional market export industry first, its flagship product, pile machine, crane machinery sales rose double.
The continent of Africa is the gathering place of construction machinery enterprises in all countries. The continent, which accounts for 20.1% of the total land area of the world, has not only abundant resources, but also industrialization and urbanization.
Although the North African region was soon established, Sany sold its first device to Africa as early as 2002. With the constant progress of this strategy, 31 has formed the core management pattern of South Africa and North Africa in africa.
Sany said the establishment of the North African region in order to better the regional resource aggregation and integration, focus on the advantages of resources to ensure the steady growth of Algeria, Nigeria and other countries also focus; to create a new growth point of Sultan, Libya and other emerging markets. In the first year of its establishment, the North African region created hundreds of millions of yuan of sales performance, of which, Algeria and Nigeria sales increased by 62% and 149%, respectively.
In North Africa, 31 equipment has been widely involved, such as Algeria East West high speed, Nairobi East Africa first high-rise, Nigeria Gerugu 340 MW power station, Africa's first Grand Mosque and other major projects, and started the brand awareness.
DenysDenya, executive vice president of the import and Export Bank of Africa, revealed in the middle of this year that Africa faces a lot of shortcomings in infrastructure development, and that the average annual investment in the next ten years will need to reach $93 billion.
It can be seen that, compared with the domestic market "cooling", construction machinery enterprises in overseas still achieved good results, the pace of internationalization steadily forward, especially Sany performance is the most prominent. Sany said that the prospects for the African market has great confidence, the future development efforts will be further increased.