31 vehicle sales rose double market sales leading the way
Public data show that in 2013 the downward trend in the entire coal industry, the 31 ore mines have made contrarian growth, the growth rate of more than 70%. Similarly, at the end of May this year, 31 mills grew over 107%. Behind the growth, is the 31 quality gene dictates, but also 31 determined to contribute to China a mining dump truck brand responsibility. "Blockbuster" this idiom, used in the 31 mining companies, like too much.
6 years of independent development of 4 series of product research and development details, "master" also learn "Apprentice""
From the beginning of the project in 2008 to the initial development in 2014, the 31 mining machine has gone through a period from scratch. This process is difficult, with 31 mining general manager Cao Zhichun's words, is "patience and endurance competition."".
In the field of mining machinery for 20 years of Cao Zhichun, in September 2007 31 to join. About 31 of the mind, Cao Zhichun said, in the hope that the China mining machinery market, can create a national brand, and the 31 will have this idea, the two sides hit it off.
After coming to 31, Cao Zhichun relied on 31 powerful R & D platform, and quickly established a high-quality and most capable R & D team in the industry. Now, the 31 mining machine research and development personnel reached 80 people, of which the proportion of senior engineers reached 50%, master's and doctoral ratio of more than 80%, the company also jointly established the China University of Mining and Technology mining equipment R & D doctoral workstation.
In addition, 31 mining machines also cooperate with international professional design companies to complete the special product development, starting from the international first-class level, so that the product quality and reliability quickly reached the top level of the industry.
At the same time, the 31 mining machine relies on and borrows the group resources, has built China's most complete tramcar test system. In Huzhou, the 3 square kilometers vehicle reliability test field was established; in Kunshan, 40 thousand square meters of vehicle debugging test field and 3 test bench of heavy components and the domestic frame fatigue test rig were established..
In order to shorten the development cycle and enhance the efficiency of research and development, the 31 mine took the lead in the industry using virtual design and digital simulation technology. At present, the company has 220 patents and 100 invention patents, which has become the most patent enterprises in China's mining car industry, and some patents have won the title of "China hundred excellent patent". In 2013, the 31 mining machine was awarded the national "high-tech enterprise" and became the leading technology leader in the industry.
The strong research and development strength makes the 31 miner's product spectrum continuously improved. Through 6 years of efforts, the 31 mining machine has a mechanical wheel, electric shovel wheel, articulated trucks, 4 series of mining machinery, has completed the development of 7 models based products, product planning 15. Through these basic products, 31 mining machines will also complete the development of many variant products.
One cannot ignore the fact that the products developed by the 31 mining machine are not only recognized by customers, but also paid close attention to by the industry competition partners. An example is enough to explain: 31 mining machine is the first industry in the industry to launch "reversing visible" products of the enterprise, before the industry has no enterprise to do. After the use of customers, the feeling is very good. Now the whole industry is beginning to install reversing visual this device is no exception, even Caterpillar, Komatsu, Terex and other enterprises.
Boot failure rate is zero, backed by "big tree" to establish quality assurance system
Cao Zhichun said, from 1 to May this year, the 31 mining machine sold product failure rate is zero, which is the company's achievements in strengthening quality management.
The stability of quality not only benefits from high-quality R & D system, but also benefits from a complete set of quality assurance measures for 31 mining machines. Cao Zhichun believes that the development of enterprises, inseparable from excellent partners. With the global purchasing platform of the group, 31 mining machines have selected a number of world class parts suppliers with strict technical standards, which provides a strong guarantee for the high reliability of the 31 tramcar.
"If not relying on the group resources, 31 mining machine is unable to develop."." Cao Zhichun said, before the 31 mining company is small, did not form mass production, many parts suppliers do not negotiate with them, because the profit margins are too small. Later, with the help of company brothers, these suppliers began to gradually undertake the manufacture of 31 mining machine parts.
"Now we've also formed a very strong bargaining power. If the supplier's product quality can not meet our requirements, we will resolutely cooperate with them." When it comes to change, Cao Zhichun is very happy.
Cao Zhichun was pleased with the completion of the company's hardware facilities. Cao Zhichun knows that high-quality products also come from advanced equipment and technology. In the domestic largest and highest mining car workshop, the reporter saw, 1600 tons of bending machine, ensure the steel molding; fully automatic welding robot, to ensure the stability of the structure of the welding quality; import high-end machine tools, to ensure the accuracy of important machine parts......
The blood flowing in 31 quality gene 31 machine company, steel castings strict quality control, each batch of product required to provide test piece rods, for crucial parts of 100% magnetic particle and heavy components, frame welds more 100% ultrasonic testing, the main components are the hardness, material spectral analysis, mechanical properties and metallographic ensure the casting quality detection, no danger of anything going wrong.
Adhere to the quality, so that the 31 mining machine has made a breakthrough in quality. In 2012, the company was awarded the ISO9001 quality management system certification, product quality through the same brand with the outside world competition, and constantly recognized by users.
Recruitment of professionals to join at least 8 international agents this year
In addition to the large orders in Vietnam, South Africa and other countries in the international market, in the domestic market, 31 mining machinery has also been favored by many state-owned enterprises, products sold to Shaanxi, Inner Mongolia, Qinghai and other more than 10 areas.
Despite a breakthrough in the domestic and international markets, Cao Zhichun still modestly indicated that it was far from his goal. He stressed that the mining machinery has some of its own characteristics, such as strong professional, product purchase concentration, and almost all big companies, large enterprises to purchase, so in the training of professional personnel, 31 ore machines need to continue.
This year, 31 mine also hired a senior expert in the field of mining machinery with more than 30 years of experience in the United states. The experts will expand overseas professional agents in 2014, especially in Australia, Morocco, Turkey, Iran, Indonesia, Russia and other international key markets, 31 ore mines need to sign professional mine equipment agents at least 8.
In the international marketing strategy, 31 mills also organized and completed with international marketing conferences in South Africa, North Africa and the Middle East, Central Asia, India, Brazil region, and annual performance contracts signed with the South African region.
In order to achieve the "quality changes the world" dream, 31 long attention to independent innovation, leading the development and progress of the whole construction machinery industry. Not only that, the 31 is also highly concerned about the needs of customers, creating the industry service standards, customer satisfaction survey in Chinese Quality Association won eight first. "Man Road as the iron, chamc." Although facing the industry downturn, the reality of competition, but the 31 group will still adhere to the "quality changes the world" values, change the image of the world China manufacturing products to high-quality products and services, to achieve the "Chinese dream contribute to a positive energy".
