All the strength proved that XCMG road machinery ranks the 5 strongest in the world
Recently, in the list of the top 10 global road machinery manufacturers in 2014, XCMG ranked the world's fifth outstanding performance, continued to lead the Chinese enterprises. The list shows XCMG road machinery to strengthen the overall strength of the service commitment and service to lead the industry benchmark of the strength, will establish a new service brand image in the global users, won a good reputation in the market, to further enhance the Xugong building maintenance machinery world-class brand reputation.
As one of the Xugong Group effort to build a complete set of plates, since its inception, XCMG road machinery division that is based on the world's largest building maintenance machinery production base, is committed to complete and professional integration, world-class platform advantages, Pactrometer breakthrough, release the core potential, steadily forward in the development of quality, brand the advantage of rising sales growth for two consecutive years ranked first in the world's top 10 road machinery.
Strengthen innovation vitality, stimulate XCMG brand leap forward promotion
Facing the new situation and the new economic norm, relying on the global competitive building maintenance machinery broad development platform, with high-tech, high value-added, high reliability and large tonnage "product development strategy, focus on high-end leading objectives, XCMG road machinery continue to strengthen their own" thinking "and" product gene "and put it into the specific and practical action at this point, the upgrading of products, product innovation is one of the main content. At the beginning of the year, with "advanced, reliable, energy saving, high efficiency" as the theme, launched the subgrade leveling and compaction, paving and compaction and road maintenance equipment complete sets of 3 series, dozens of new products include grader, roller, soil paver, road milling machine and maintenance machinery, asphalt concrete mixing station a series of building maintenance machinery, road machinery, let the Xugong global brand and product competitiveness has significantly increased.
The territory expands steadily and the world platform of maintenance machinery
The face of the market downturn, the industry generally narrowed the profit situation, adhere to the road of Xugong Group "three more attention" and "promote" four abilities as guidance, adhere to the "leading technology, quality of the 'three steps' strategy and building maintenance machinery complete sets of specialized, integrated development of the main line of development, to to promote the products, technology, marketing and service transformation and upgrading, accelerate and expand overseas market layout. At the same time, 2014, investment of nearly 150 million yuan in the construction of large-scale construction machinery industry base -- "green industry DreamWorks" production, as a world-class, leading industry benchmark, the agglomeration of advanced, high-end technology and process equipment, can effectively enhance the grader and the milling quality and productivity. At the same time, through the establishment of a strategic cooperative relationship with national key scientific research institutes, such as the Ministry of Transport Science and research, the scientific and technological innovation activities should be carried out pragmatically and efficiently. Under a series of initiatives, XCMG road machinery has maintained a steady development, and in a number of products in the field of frequent highlights, to achieve substantive breakthrough.
Continue to focus on professional strength to enhance global leading edge of road machinery
At the same time, XCMG road machinery continues to improve and upgrade the marketing service system. Xugong road to "the first international, first world level, ensure the ten billion" strategic objectives as a guide, the profound practice of "focus on customers, docking market, value marketing solutions," marketing idea, continue to build a professional focus on global marketing services platform and dealer network system, marketing service team of titanium alloy forging "lightweight, composite type, strong toughness", innovation and implementation of customer relationship management model, the global brand XCMG road machinery significantly improved. In 2014, XCMG road machinery to build the first service brand building maintenance machinery industry in the "heart" service, to provide full life-cycle services and complete construction solutions, close close "for the user, and increase the service of mechanization, Tonghua, financial information and regionalization of the" four modernizations "efforts to implement. At the same time, in-depth promotion of L plan, continuous change and innovation pace, inside strong muscle, outside the market, brand reputation quickly improved. In recent years, based on the development of XCMG mixing and maintenance products center, the maintenance machinery branch came into being in XCMG Road, and played a new melody of "big maintenance era" under the "new normal".
XCMG road machinery XCMG internationalization, focusing world-class strategic objectives, innovation, transformation and upgrading quickly into the "fast track", adhere to the "customer" cultural ideas, including strong bones at the same time, the depth of the docking market, on the road and maintenance machinery industry characteristics, innovation and establish new customer relationship management model, in the "big man" the interpretation of the engineering machinery products marketing and service of "great wisdom", leading the industry innovation and development.
