Anti War: the growth of XCMG Han Feng

A lot of people are fans of Zhang Jie, and it's also very familiar with the inspirational song of "fight back". In the construction machinery industry, XCMG explained the song with action.

2 pm, with each moving with great speed "as the theme of the Chinese wind HANVAN family of products conference held in the commercial district show, Mr. Luo Donghai of secretary of Party committee of the general manager, automotive department, Xugong Group published a speech, the chief engineer of the automotive division of Xugong Group Mr. Wang Jian released the HANVAN Chinese wind family G900/G700/G500 series products. Subsequently, in XCMG heavy truck new base silhouette and golden giant running background, XCMG heavy truck launched the HANVAN Han Feng family whole product listed.

In April 25th, 2016 (Fourteenth) Beijing International Automobile Exhibition kicked off in China International Exhibition Center, Xugong heavy truck carrying HANVAN Chinese wind family three series debut product, innovation driven industrial energy strategy, its global Xugong heavy truck product specialization, precision marketing, diversified channels to create a blueprint for the development of a new family of Chinese wind.

The different needs of logistics, logistics and route in the long-distance short distance logistics, project logistics, vehicle operation, HANVAN heavy truck according to Chinese wind space, power, comfort, divided into G900 series /G700 series /G500 series, HANVAN Han Feng family of products, each product family, are committed to a variety of conditions the efficiency, safety and comfort.

In the context of supply side structural reform, the automobile industry also has undergone profound changes, the slowdown in economic growth also led to the development of people's livelihood demand industry slowed down, the automotive industry, especially the heavy truck industry is facing the transformation of growth momentum.

The overall listing of the whole family of HANVAN Han Feng family means that XCMG heavy truck fully creates the core competitiveness of products, which is coming into being through the family, branding, serialization and differentiation of products.

In 2016, XCMG will focus on the collaborative heavy truck platform operation strategy, the "platform + professional" business model, comprehensive market factors, focusing on heavy truck of new formats, new ideas on fine marketing channel construction, the implementation of three-dimensional, 28 resources investment, market specialization, social service delivery.

In the face of the profound changes in the heavy truck market product structure, customer structure, industry structure, regional structure, Xugong heavy truck market segments comprehensive factors, focusing on heavy truck of new formats, new ideas on fine marketing at present, Xugong heavy card has HANVAN Han Qi, wind dragon, dragon, non highway (Han Wo) four, six series of product platforms from the card to the formation of heavy truck, from narrow to wide, from left to right, from road to engineering, and high and low product group.

Xugong heavy truck in the process of its development, has been closely the pulse of the times, innovation driven change, open the future to achieve the enterprise beyond the first five years of development, to tackle tough, hard pioneer cocoon metamorphosis. HANVAN Chinese wind G700 last year when the new production base line Xugong heavy IPO, has become a powerful driving force of Xugong heavy truck trend growth in the overall decline in the industry trend, Chinese wind tractor is in the first quarter of this year, an increase of 540%, industry to become a beautiful scenery line.

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