Change Liugong: ready to meet the challenge
China's construction machinery market has been declining for several years, and the sudden decline of the industry will certainly give birth to historic changes. Guangxi Liugong machinery Limited by Share Ltd, this furniture has a full range of engineering machinery product line of world-class enterprises, after the adjustment of market structure and update the market strategy, aspiring to meet new challenges and opportunities of the old market.
Example of innovation
As early as 1966, Liugong produced the first modern wheel loader in new china. Today, Liugong continues to move forward on the road of technological innovation and begins a new journey. Liugong now owns 15 production lines, including H series loaders with Liugong unified family elements, E series excavators, B series skid loaders, A series backhoe loaders and so on.
In June 2015, Liugong global research and development center was completed in Guangxi, Liuzhou. R & D center will promote Liugong's R & D level among the first echelon of global construction machinery industry. The R & D center has world class hardware equipment, the latest test platform, modern manufacturing plant, and more than 1000 engineers from all over the world. Liugong has entered a new era of product research and development.
Liugong's investment in technology innovation and product development has been rewarded. In June, Liugong held a large high-end equipment global conference in the eastern strategic region of Changzhou. At the meeting, Liugong successfully demonstrated 8 ton, 12 ton H series loaders, 48 ton, 50 ton and 70 ton E series excavators, TC550A and TC250A5 cranes, and TD40E bulldozers. In addition, on the day of the event, Liugong 60 excavators were delivered to the American customers.
In September, in the 2015 annual meeting of equipment innovation enterprises in China organized by the China Machinery Industry Federation, Liugong won the top prize at the same time, "2015 equipment China innovation pioneer list" - an example of innovation award".
World class player
Liugong's global strategy began in 2003. Today, Liugong has become a model for China's construction machinery enterprises to go to the sea, regardless of the overseas sales of Liugong or the share of export products, Liugong has obvious advantages.
From a little-known southwest border of small enterprises, growth of equipment manufacturers in the world ranked twenty-second, chairman of Mr. Guangan attributed the success of the company, Liugong international vision, self-confidence and perseverance. He predicts that by 2020, international business will account for 40% of Liugong's total income. It's not guesswork.
Companies in the overseas development, on the one hand through extensive establishment of overseas subsidiaries, on the other hand the use of overseas investment of mergers and acquisitions and rapid access to key regional markets. Liugong quickly established a strong, complete, rapid development of overseas distribution network. The company currently has a total of 374 distributors, located in more than 136 countries and regions on 7 continents. 10 overseas subsidiaries all over the world with engineering design, marketing and service capabilities, combined with the existing 8 overseas parts forming strategic layout, provide strong support for the strong dealer network, and only fully in place in the distribution network and service system, Liugong will enter the local market. In March this year, Liugong Brazil new factory was completed, sounded Liu Liugong officially entered the South American market horn.
The company attaches great importance to the good relations with world-class partners. Liugong and American Cummings and German ZF to carry out in-depth cooperation, to learn and master the core technology, at the same time for Liugong equipment tailored to the core components, these results have been widely used in Liugong product line, including the E series and H series excavator loader.
Liugong's global strategy has also attracted talent from all over the world. David Beatenbough, who joined Liugong in 2006, has become vice president of Liugong, and is responsible for Liugong research and development. After closing, many experts from all over the world choose to join Liugong, covering all fields from industrial design to product research and development. Vice president of global sales as Britain's European company chairman Liu Liugong and Gongrui Starr company (Howard Dale) Mr. Dai Haowei was working in a Keyes Co for many years.
Reformers
Subject to the slowdown in the economy, the entire construction machinery manufacturing industry is in a downturn. As a mature enterprise with a long history of 57 years, Liugong has made a new business strategy combining with the experience of the past stable and sustainable development of enterprises, and has actively prepared for the challenge and made preparations for market change.
