In 2016 December 12th, the brand value evaluation Chinese information conference, Chinese Zhongche brand value of 109 billion 371 million yuan and 957 brand strength, ranked first class machinery.
The evaluation by the Quality Inspection Administration commissioned by the brand building China promotion, evaluation methods based on the internationally recognized ISO10668, "brand value evaluation of brand evaluation requirements" (GB/T 29187-2012), "brand evaluation of multi period excess income calculation method" (GB/T 29188-2012) and brand evaluation guide industry and other relevant standards. After the material examination, expert review, value calculation and verification results, the evaluation results of brand value in 2016. After evaluation, China Zhongche brand value of 109 billion 371 million yuan, the brand strength of 957, ranked first in mechanical engineering. The number of brands involved in this evaluation amounts to 654, and the evaluation covers one or two and three industries. The types of evaluation are from enterprise brand to product brand, regional brand and independent innovation brand, old brand and so on.
Brand is an important intangible asset of an enterprise, and it is also the core factor of business competition. Chinese Zhongche is accelerating towards China quality from the China speed, from manufacturing to create China China, from Chinese products to China brand. China Zhongche build a perfect brand management system. The car at the beginning of the establishment, the brand will rise to a strategic height, with the "system" of ideas, construction of "four systems" brand value, brand image, brand communication, brand management, unified full brand awareness, the application of unified visual recognition, unified full behavior culture. Promote the landing of culture and brand, and enhance the core competitiveness of enterprises.
The day before, the SASAC issued the "decision" of the SASAC on grant 2013-2015 years outstanding enterprise honorary title, awarded China Zhongche "brand building excellent enterprise" title. The selection of only 10 units of honor, since this is the SASAC comprehensively strengthen brand construction work for the first time in recognition, the embodiment of the China brand construction work must.
Scientific and technological innovation ability is an important internal foundation of brand value. Rely on independent innovation, Chinese Zhongche built rail transportation equipment manufacturing and product design, the international advanced three platform, a series of products with high speed EMU, high power locomotive, railway, city rail vehicles as the representative, has reached the advanced level in the world; they are now actively exploring the speed of 400 km high-speed trains, variable gauge at a speed of 600 km high-speed maglev world leading rail transportation equipment. China Zhongche has integrated national engineering laboratory, the high-speed train system of EMU and locomotive traction and the State Key Laboratory of heavy railway wagon fast and controlling the State Engineering Research Center, the national passenger rail system integration engineering technology research center and 11 national research institutions. Academician of the Academy of engineering has China special allowance 2, baiqianwan Talents Project National candidates 8 people, the state government has more than 350 people, Zhan Tianyou science and technology award, Mao Yisheng railway engineer award more than 160 experts. These lay a solid foundation in the brand, forming a strong international competitiveness.
At present, China's products have been covered seven continents, 102 countries and regions. The amount of overseas contracts increased from $1 billion 900 million in 2011 to $5 billion 781 million in 2015, an average annual growth of 32.1%. Overseas income increased from 12 billion 408 million yuan to 26 billion 490 million yuan, an average annual growth of 30.83%. Zhongche products remain in the global market share in more than 30%. China Zhongche from product development to the single mode of export products and services throughout the life cycle of services, local investment and joint ventures and product composite business model. Until now, China has set up China abroad or to set up a network has 62, including mergers and acquisitions, regional offices, local production base, customer service service and research institutions etc..
