Foton: make good use of innovative "hammer" casting brand
Lovol has been to innovation as the driving force of development, relying on independent innovation of science and technology driven enterprise development by leaps and bounds, so that enterprises in a short span of 15 years to achieve a geometric growth of more than 1000 times. In fifteen years, the cumulative production and sales of various types of machinery more than 5 million units, reached the international advanced level in many technology, many products broke the long-term monopoly of foreign brands, created famous brand.
Lovol can break the monopoly of foreign brands, embodies the scientific and technological innovation strength and charm. The competition between products and enterprises, in the final analysis, is the competition of brands. Input the same or similar products, the market price may differ several times, more than 10 times or even more, the fundamental reason is that there is no brand, size. So in this sense, the brand is able to perform wonders of magic, is the core competitiveness of enterprises. A brand enterprise, even if the factory burned, the logistics line broken, the machine destroyed, but also rely on brand influence, appeal to stand up again. On the other hand, a brand supporting enterprises, the scale is bigger but is a colossus with feet of clay. Futian leiwo, become the industry leader, and they started their own brand is at home, and they go out into the world, in a global competition to establish their own brands are closely related.
Building a brand is a systematic project, requiring long-term efforts, top-level design, and constantly surpassing ourselves and competitors. But if the fear of retreat, never quit, enterprises bigger and stronger when. Some enterprises, to meet OEM production for others, earn processing fees, others eat bread when picking off a few grains of bread, so easy, not to expand the market to worry about. Some enterprises is not easy on yourself cultivated brand is not enough to cherish, to cooperate with the multinational companies, the years of their original brand will disappear, loss is greater than. Consumers who are familiar with the "power" by the German reckitts buyout, the acquisition of Danone is "robust", "little nurse" after being acquired by L'OREAL, or out of the market, or the influence of the decline, an important reason is to own brand value is not enough. Brand to maintain brand is not easy, it needs more effort, like the blacksmith repeatedly as forged their own brand.
Practice has proved that the brand can freely, no brand can't do anything. The brand construction relates to the enterprise product quality, business scale, service, management, enterprise culture and other aspects, but has the leading, with independent intellectual property rights of technology and products, is the foundation and support factors of brand building. Lovol can and international brands and their blows, persevere grasp science and technology innovation are inseparable. The company every year to come up with 3% of sales revenue for R & D, since 2010, to strengthen the construction of global research and development platform, the establishment of agricultural equipment in Europe, the European R & D center in Japan, set up R & D Center for construction machinery, and attract the accumulation of the top global R & D personnel. Thanks to a strong R & D capability, Lovol station to the top in the industry in the development of low carbon energy saving engineering machinery, hydraulic excavator control technology etc..
A person who has a brand will have a long history. Forging the brand, always want to make good use of this "hammer" innovation; casting brand, always use the innovation of this "sanmeizhenhuo".
Futian leiwo has long been highly concerned about the independent innovation, leading the development and progress of the whole construction machinery industry. Not only that, but also pay close attention to customer needs, while facing the industry downturn, the reality of competition, but will still stick to the "Futian leiwo quality changes the world" values, change the image of the world China manufacturing products to high-quality products and services, to achieve the "Chinese dream contribute to a positive energy".
