From domestic to overseas: world class brand - Sany
Sany is a pioneer in China's construction machinery industry, not only in the domestic well-known abroad is famous. In the international dynamic continues to be concerned about foreign countries, which shows that Sany really made the world attention.
Participate in Japan's Fukushima nuclear leak rescue, winning the bid for intelligent mine rescue equipment, mergers and acquisitions of Germany "elephant", related enterprises sued U.S. President Obama...... In recent years, 31, the Chinese brand has gradually become familiar with the world.
More than 20 years to become the world's first class enterprises
"As Chinese enterprises, 31 of these events have been involved in the international media attention, this shows that Chinese manufacturing industry really on the rise!" mention these things, Sany CEO Xiang Wenbo to conceal his inner excitement.
Chairman Liang Wengen recalled that in 1984, he and three classmate resigned from the state-owned enterprise position, borrow all around to borrow 60 thousand yuan, starting from the village in a rented house.
The Spring Festival of 1986, Liang Wengen wrote an antithetical couplet posted on the factory door, on the "create a first-class enterprise", the second line is "creating first-class talents". A friend who came to visit new year after seeing, added a sentence -- "make a first-class contribution"". Since then, 31 has become the name and soul of the enterprise.
In 1993, 31 headquarters moved from Lianyuan to Hunan, the capital of Changsha province. Since then, with the rapid development of China's economy, the rapid rise of 31, just 20 years, has grown into the world leader in construction machinery industry.
In view of the European roots to change
An acquisition Putzmeister company, also remember: "in December 2011, we find their CEO, a meeting on the straight from the bag and took out a stack of data, that want to sell business."
The merger was the first case of 31 overseas mergers and acquisitions, and the largest acquisition of China in Germany at that time.
Putzmeister was founded in 1958, in the industry have a "elephant", is the world's first brand of concrete machinery. "31" since its creation, has been to Germany "elephant" as an example of learning, then never thought of going beyond, but did not expect mergers and acquisitions." Xiang Wenbo said.
"Seemingly accidental, also inevitable."." Xiang Wenbo said, after 31, has set up a "31 Germany" in Germany, through these years in the local deep effort, just let the high debt ratio in the European economic cold wave in Putzmeister actively seek takeover.
31 efforts are no doubt changing Europe's views on Chinese enterprises. "Now there are several European companies to talk to us about cooperation, the biggest project is a Finland enterprise to find us, request acquisition." Xiang Wenbo said.
Challenge the rules and strive for a fair competitive environment
When it comes to "proud of the pen" at the same time, he also did not forget to talk about some "difficult" thing.
In September 28, 2012, Rawls, a 31 affiliated company, purchased 4 wind farm projects near the naval base of Oregon, oregon. But on the grounds of suspected threat to U.S. national security, the U.S. Foreign Investment Committee (CFIUS) requested that Rawls immediately shut down and prohibit the transfer of all equipment before it was removed. President Obama issued a presidential decree calling for wind power projects to end the wind farm.
Later, Rawls sued CFIUS and President Obama, accusing the Obama administration of being ultra vires and winning the lawsuit. In 31, this lawsuit has little significance in terms of economy. What they want to change is the most powerful rules in the United States, and strive for a fair competition environment for Chinese enterprises.
The country put forward the "The Belt and Road" strategy, the 31, is undoubtedly the greatest good. In fact, from the 31 industrial layout, we unconsciously practice this strategy, 31 of the sales market has 70% - 80% in the "The Belt and Road."."
For the Chinese nation to contribute a world-class brand, this is 31 of the dream. "We have reached the threshold of world-class brands, as long as we continue to work hard, you can achieve this dream!" Xiang Wenbo said.
From domestic to overseas, Sany's every step is firm and steadfast, win free from arrogance and impetuosity, be neither humble nor pushy, attention and respect of the world, the ultimate success of the 31 group of world-class brand name.
