In 2014, XCMG continued to lead the first choice of crane brand       

2013，xcmgHoisting machinery division closely around Wang and people's chairman put forward the "three more attention" important thought, and comprehensively improve the quality of competition, in the face of enormous difficulties in the market, the work has achieved good results. Wheel crane sales volume over 10000, a strong leader in the industry, crawler crane occupancy rate jumped to the industry's first; tower crane to achieve doubling trend, ranking first in the industry, fire trucks firmly control the industry's first dominant position. In 2014, under the strategic drive to build the global crane's first choice brand, XCMG began its new market journey.

In 2014, crane Division will adhere to the intensive farming and to explore the market, diversified competition strategy, as the main line of work throughout the year to enhance the ability of control of the market, focus on quality and efficiency of product share growth, deepening and optimizing the market share of each product line strategy guidance, strengthen the sector of the market share and the balance between risk and control. To promote the XCMG products share steadily. For the service and spare parts market and users are closely related, lifting machinery division continued to deepen five pledges, do two support, active use of "triple play" services to boost the landing, and continued through value-added services to help enhance the value of products, service brand building. In the face of spare parts market, strengthen the spare parts supplier and logistics network construction, spare parts and functions of mechanism construction, comprehensive, intensive, realistically spare parts management ability. Intensive farming on the external market at the same time, business department will also strengthen internal management and marketing system of accounts receivable management, channel management, customer management, build efficient management platform, improve the management efficiency and effect, enhance the quality of operation.