International Agricultural Machinery Exhibition: China's agricultural machinery to take the road of the world still need to work hard
With the acceleration of urbanization of agricultural population, the mode of agricultural production in China is undergoing fundamental change. With the decrease of agricultural population and the increase of labor cost, it is possible to cultivate the land transfer scale. These conditions bring opportunities to the popularization and application of agricultural machinery. In October 28, 2014, China International Agricultural Machinery Exhibition opened in Wuhan. I learned from the meeting, in 2013, China's agricultural machinery exports more than 9 billion 300 million yuan, an increase of more than the average increase in the country's equipment manufacturing exports. In the world's farmland, the roar of Chinese agricultural machinery is getting louder.
Data from China's Ministry of agriculture showed that in 2013, the level of comprehensive mechanization of crop farming reached 59.5%, up 27 percentage points over 10 years ago. During the "11th Five-Year" period, China has become the world's largest agricultural machinery manufacturer, benefiting from the support of national policies, preferential taxation and other aspects, and the further development of scientific research, production and development system.
Mao Hong, President of the China Agricultural machinery circulation association, said that China's agricultural machinery industry has a huge space to develop in the future, whether it is from the experience of foreign agricultural machinery industry development, or from the development needs of China's agricultural development trend and new urbanization construction. China's agricultural machinery industry in the future ten years of gold development.
The Danish group is the traditional high-end agricultural machinery manufacturer in europe. As early as 1997, China entered the agricultural machinery market, they not only have factories in China, but also deep domestic high-end agricultural machinery market.
The market director of the Asia Pacific region, Russ ? 28, said that the development of China's domestic agricultural enterprises momentum is very fast, both in China and abroad in the market competition, they feel the pressure.
"The tractor horsepower of Chinese local enterprises is getting bigger and bigger, and the product R & D capability is also trying to get rid of the shortage of copying only in the past. It is an inevitable trend for Chinese enterprises to move towards the world." Roland said.
The recently reorganized Zhonglian heavy machinery is ZOOMLION's agricultural machinery sector. In March this year, they successfully exports to Europe 1050 ace tilling tractor, evaluation of the industry said: This is the agricultural machinery Chinese a new breakthrough in the international market.
Foreign experts show that the level of China's agricultural machinery is developing rapidly, and some domestic manufacturers are also competing with Holland for the domestic "cake" in Holland, the world's leading agricultural machinery brand".
However, the show more Chinese enterprises in the international market to seize the opportunities at the same time, also know that the road ahead is not smooth.
On the one hand, it is still subject to technical research and development of the short board, it is difficult to enter the high value-added high-end market. I saw in the exhibition site, agricultural machinery giants from the international agricultural machinery, high technology content, automation, intelligence, horsepower, higher efficiency characteristics; and most of the local enterprises of agricultural machinery is mainly small farm machinery, high degree of dependence on manpower, efficiency is low.
Although the "giant" agricultural machinery exhibited by Chinese large enterprises, but although the appearance of the foreign brands to keep up with, but the use of performance and efficiency is not as good as imported agricultural machinery." A big farmer from Henan is an evaluation.
On the other hand, the protection of intellectual property rights is still weak, but also hindered the pace of China's agricultural machinery enterprises to win international competition. Some participants said that the China local enterprises patent protection consciousness is not strong, in the industry caused widespread "copycat" phenomenon, form a kind of unfair competition environment, committed to those high-tech products through independent research and development enterprises suffer, and ultimately affect the overall R & D capability.
China's Ministry of industry and information technology issued the "agricultural machinery industry development plan (2011 to 2015)" pointed out that "China's agricultural machinery manufacturing technology and equipment level compared with developed countries, there are about 20 to 30 years gap."." Insiders say the gap is in terms of technology.
In addition, the "low price strategy" of Chinese enterprises in the market competition is also conducive to the future international competition. Similar agricultural machinery, the prices of their companies are 1 to 10 times the price of Chinese enterprises. "Although their costs and prices have risen in recent years, the low price strategy is a means of getting the market."." Roland said.
Although the road is not smooth, but the Chinese agricultural machinery enterprises "going out" is still full of confidence. Zhonglian heavy machine company Hou Yaqing said, we have a variety of products through the CE, E-mark, GOST and other global certification, breaking the basic certification threshold, cost-effective, has been recognized by the global users. This is the product strategy and market strategy of Zhonglian heavy machinery entering the European and American markets, so it is not only a challenge but also an opportunity to participate in the international competition, and it is a self-improvement to the opportunity.
The development of agricultural mechanization and modern agriculture in China has a long way to go. The future of China's agricultural machinery will continue to consciously assume responsibility in agricultural science and technology innovation, independent research and development continue to increase capital investment, accelerate the improvement of technology development system, pay attention to the world advanced technology, the development trend of domestic leading agricultural industry, improve agricultural equipment brand competitiveness of products in the market, continued rapid increase worldwide brand sales and business scale.
