Liugong in Guangxi: break through the bottleneck with wisdom

At the Liugong production base in Guangxi, everything is going on in an orderly way. As Liugong loader new products, this 856H as Liugong H series of star products, equipped with new research and development of shock and noise reduction technology, next month will once again "off" overseas auto show.

Liugong in Guangxi: break through the bottleneck with wisdom

Continued last year, the industry downturn, many construction machinery enterprises in the first quarter of this year, general revenue decline, loss of profits, Liugong also can not escape. So, wait for the market to pick up, or take the initiative to do? Loader market share remained at more than 18%, continue to lead the industry; forklift business contrarian growth of 26%, market share increased by 0.4 percentage points; roller industry ranking increased by 1, reaching the industry second......

There is no off-season market, only the off-season thinking. Another way in the bottleneck, bold investment development, every step of the thrilling risky move for the long-term development of the enterprises, which is used as the "vanguard of Chinese engineering machinery industry of Liugong, the extremely elegant and valuable response.

The power of innovation

This kind of confidence comes from the power of innovation. Since last year, Liugong investment in R & D costs accounted for the company's main business income ratio of 4.05%, an increase of 14.3%; access to authorized patents 257, an increase of 16.3%, of which authorized invention patents accounted for 18.7%, an increase of 300%.

Recently, Liugong technology and application of shock absorption and noise reduction for mechanical engineering common key project projects through the identification of scientific and technological achievements China Machinery Industry Federation, not only to enhance the level of construction machinery noise reduction control technology, through the modular customization scheme to solve the comfort needs of different customers. At present, Liugong own products have 4 product lines, a total of 21 models, the use of this technology shock absorption and noise reduction. Liugong international technology research and development center in 2013 was officially launched in June 18th, which will speed up the innovation and upgrading of mechanical equipment technology, and promote Liugong ranks the first echelon of the global construction machinery industry.

The wisdom of change

This spirit comes from the wisdom of change. Since the domestic "weak demand" has become a reality, then "go out", to overseas a cup of soup, "strong" position". In fact, Liugong took the lead in implementing the internationalization strategy in the industry in 2003, and realized the transformation from the pure export trade of products to the deep expansion of international marketing network. At present, in the "The Belt and Road national strategy under the guidance of Liugong international business are facing more opportunities. Through the implementation of overseas major construction projects driven, Liugong in 13 regions of the global marketing services and manufacturing R & D base will fully support the "The Belt and Road, globalisation will receive new impetus. At present, Liugong's sales revenue from the international market accounts for nearly 30% of the total income of the group, and the number of foreign employees is more than 1500. Gratifying, from 1 to May this year, Liugong overseas market sales in the international market adverse circumstances, contrarian growth.

Courage to break through

This spirit comes from the courage to break through. In order to strengthen customer development, play a key role in customer market demonstration adversity, Liugong major projects started to seize the opportunity, actively with the construction of Guangxi, the new development of traffic group, Beibu Gulf port group and regional key investment in the construction of enterprise marketing docking, efforts to expand the major projects in the Liugong equipment share.

All this comes from Liugong has great wisdom development, whether in the climax period or sluggish period, Liugong always give us free from arrogance and impetuosity to forge ahead on the spirit, and its great wisdom has been leading the Liugong to break the bottleneck, and strive to achieve the industry's highest peak reached the top dream.