Liugong shares: looking forward to the arrival of the spring of construction machinery industry
In November 5, 2014, the "fourth session of the four member congress" and "the thirteenth China Construction Machinery Development Forum" sponsored by the China Construction Machinery Industry Association were held in Anhui, Hefei. Leaders from the state and Anhui, the relevant government departments, associations and the branches of their respective branches and the backbone of various industries backbone enterprises, industry media representatives and other more than 300 people participated in the annual event of the industry.
Ceng Guangan, chairman of the joint stock company and Secretary of the Party committee, was invited to participate in the keynote speech at the conference. "Looking forward to the spring after winter". The speech is about 40 minutes long, the content of the speech was first introduced in the construction machinery industry, "the new normal" era of competition "as a new term, from the new economic norm China, adapt to the new normal development of construction machinery, to illustrate how to build the international sustainable development of competitive Chinese engineering machinery competitiveness; through the industry at home and abroad and the history of the development of enterprises with the present operation situation comparison, elaborated from multiple dimensions of strategy, brand, technology research and development, introduced the Chinese construction machinery enterprises are facing enormous challenges and reform ideas. He said: "after a profound change, it will create a global competitiveness of China's construction machinery industry."."
For the new normal of China's economy in the future, Ceng Guangan pointed out that the proportion of manufacturing industry has declined significantly, and the proportion of the service sector has increased significantly. This is the economic problem that we all face in the next twenty years or even longer. Consumption has become a new growth point of demand, and technological progress and innovation have become the decisive factors for the survival and development of enterprises. Ceng Guangan according to the proportion of GDP in the proportion of investment, by developed countries and less developed countries, developing countries with contrast, investment accounted for changes in the number than in the past ten years the proportion of GDP, with the increasing of the developed countries, the proportion of GDP in the investment proportion of area is reasonable, the total trend of engineering machinery demand will further decline.
In the face of the new economic norm, once Guangan leads to the "new normal" construction machinery industry, the enterprises should have the courage to live, to adapt to the new normal construction machinery industry. Ceng Guangan believes that, in addition to China is still the largest construction machinery market, the core area of global construction machinery, North America, Europe, Western Europe, Japan and South Korea, Australia, Chinese enterprises accounted for 60% of the global market outside china. Once Guangan encourage enterprises face global competition pattern Chinese, should be based on win-win cooperation as a concept, Chinese enhance brand reputation, achieve Chinese enterprise collective success. How to manage for a more professional, more scientific and economic value chain, Ceng Guangan argued that the industry should have been from research and development to the market, including the customer, and the customer segmentation of future market economy, different brands for different customers, customer groups is stable enterprise stability index.
China is still the largest construction machinery market in the world for a long time to come. At present, the domestic construction machinery enterprises are only reflected in the large number, but not high value. Guangan had pointed out that the current industry lack of sympathy, China's enterprises have international ideas and ideas, but from the real internationalization also experienced a very long time, the main problems such as: fast open Chinese market faces huge challenges in developed markets are slightly interested; by means of high price to seize the market opportunities are gradually disappearing; overseas investment accelerated, but the risk is big; adaptability, technology and quality continuous improvement; technical support, service and spare parts system needs to be improved; the overseas market to overseas talent localization; international brand building, brand positioning is not clear; the internationalization of domestic competition effect, low price, high risk of accounts receivable, disorderly competition damage Chinese brand value.
Finally, in order to build the global competitiveness of sustainable development, Zeng Yi put forward a new term "competition and cooperation era", namely competition and cooperation. He suggests building a globally competitive group of companies and becoming the winning body of competition. With powerful industries and enterprises, we have a strong country." Ceng Guangan said.
