SEM Machinery officially renamed and launched Caterpillar loader   

In March 21st, Shandong Shangong Machinery Co Ltd was renamed Caterpillar (Qingzhou) Co., Ltd. changed its name and the establishment ceremony was held. Caterpillar executives and local government leaders attended the ceremony. In addition, Caterpillar (Qingzhou) Co., Ltd. also launched a new loader - Carter 950GC wheel loader, bulldozer and announced a factory specializing in the production of the brand and SEM Machinery opened this month officially put into operation.

Responsible for infrastructure construction industry Caterpillar group president Rui Edward said: "in the infrastructure demand as the driving force leading, we anticipate that there will be great opportunities for the development of China and Asia, the name change is that we are committed to long-term development in these regions commitment. The different value orientation of Carter and SEM Machinery of the two brands, there are a lot of help Caterpillar better for the construction machinery industry to provide customers more comprehensive support."

Since 2005 the establishment of joint ventures and 2008 acquisition of Shandong, Caterpillar has invested a lot of resources, the development of new have better quality and higher reliability of the wheel loader Shangong machinery brand products, the product line will be extended to the grader, roller brand Shangong machinery and crawler bulldozer. In addition, Caterpillar also introduced management expertise, advanced production systems and technical improvements, in order to enhance the operation of Qingzhou limited company.

KarlWeiss, the global vice president of Caterpillar's division of earth engineering, said: "the launch of Carter 950GC wheel loader indicates that the Qingzhou factory has been fully integrated into Caterpillar Inc, and its manufacturing level and quality specification have reached the global standard of Caterpillar. At the same time, the practical brand as a strategic, Shangong machinery will become Chinese and other growth markets an important member of the Caterpillar brand in combination."

Carter 950GC wheel loader is the first Caterpillar equipment produced by Caterpillar (Qingzhou) Co., Ltd., which is designed for customers with similar purchasing needs in China and other regions. Caterpillar vice president, Caterpillar (Chinese) Investment Limited company chairman Chen Qihua said: "Caterpillar (Qingzhou) Co. Ltd. is a new chapter in the development of Caterpillar China, we will" hand in hand Chinese, build brilliant "the successful implementation of the strategy to play an important role. We are committed to deploying end to end business models in China to help our clients succeed."

Caterpillar's name change is to support Caterpillar to provide outstanding value to customers and continue to deploy Caterpillar business model in China, highlighting the Caterpillar Inc Qingzhou Co., Ltd. to become a leading manufacturer of a variety of construction machinery products made continuous efforts. Caterpillar is committed to leading advanced design concepts, deepening customer understanding, effective integration of resources. In the future, Caterpillar will continue to create more high-quality products, more and better services rooted in society.