Shandong Lingong won Chinese five-star brand enterprise "honorary title
January 18, 2015, Beijing, "national enterprise brand evaluation conference" and "the second China enterprise five-star brand forum" held ceremoniously. The forum announced the 2014 star brand of Chinese enterprises at the same time，Shandong LingongWon the "China five-star brand enterprise" honorary title, is the only enterprise in the industry award.
The forum is organized by Chinese Business Federation, Chinese Productivity Institute, jointly organized by the China consumer protection foundation, the theme of "implement the brand strategy to boost the brand certification policy set sail".
"Chinese five-star brand enterprise" is based on the selection of professional Chinese first brand evaluation standard "commercial enterprise brand evaluation and the construction of enterprise culture to guide". The evaluation standard involves 5 first level indicators, 17 two level indicators and more than 50 three level indicators, which is the highest evaluation of the brand evaluation system in China so far.
In recent years, Shandong Lingong actively promote the diversification of the brand strategy, not only to CCTV, Phoenix TV and other top international media organizations, continued to build the brand image with more practice, the social responsibility of sports marketing and brand strategy in mature markets. In 2013, Shandong Lingongconstruction machineryIn the industry to create a precedent, launched the industry's most influential public welfare activities -- "China good driver" activities, so that workers in the grassroots the fly higher platform into the primary impetus for the healthy development of the construction machinery industry China. "Chinese good driver charity topped the 2013 annual China engineering machinery ten marketing events" list, and has won China charity Festival and other units of the organization of public awards. In 2014, Shandong Lingong again blockbuster, officially signed the AFC, become one of the top sponsors AFC Champions League League, which is China brand for the first time into the top Asian games.
After continuous heavy investment and improve the delivery strategy, solitary innovation and social responsibility of sports marketing promotion, Shandong Lingong enterprise visibility rapidly improved, after a long-term investigation monitoring of domestic well-known research institutions, Shandong Lingong construction machinery industry has become the fastest enterprise to enhance the visibility, visibility in the rankings it has been ranked the leading brand line, the success of the 2014 list of "Chinese 500 most valuable brands and selected Asian brand 500 strong, ranked eighty-sixth.
Shandong Lingong adhere to the road of brand development strategy, to build 100 workers ", the core brand strategy as the company's strategic planning and strategic priorities. At present, Shandong has become the leading enterprise Chinese Lingong construction machinery industry, and to the international well-known engineering machinery leading brand forward.
