Small excavator market problems can not be ignored
Although entering the 2015, China's small excavator market rose rapidly, hot nationwide, for the entire construction machinery market has added a bright color. However, some people who have a long view still see some of them, and we must not ignore them.
There are three reasons for the rise of the small construction machinery Market: one is with the infrastructure construction of our country continues to improve, the domestic construction mode will gradually shift from "make snap type" to "open type", small engineering machinery and equipment will be used more and more room. Two is the gradual deepening of China's new rural construction, small equipment in rural areas, the application of small towns will be more and more. Three with the environmental protection, ecological construction, landscaping, greening, farmland construction and other construction gradually increased, small construction machinery will also have more and more broad stage.
China small construction machinery purchase group expansion, purchase purpose more rational
The future customers will be mainly: one is the construction of leasing companies, users do not need to purchase, maintenance and storage equipment, in the form of leasing the right to use the equipment you only when required; two is the construction unit, they buy equipment is to meet the recurrent use of the company; three is the individual engineering contractor the purchase of equipment, mainly to undertake the project. This kind of customer is very much in the small excavator buyer, these individual purchasers will possibly develop into the leasing company and the project contractor in the future. With the increasing popularity of small engineering machinery, customer experience has been rich, buying psychology has become mature, so economical and practical, cost-effective products will be more favored by the market, customers in the increasingly demanding quality requirements at the same time, the product customer service service is also put forward higher requirements.
Local advantage enterprises step up overseas market step up. Chinese local engineering machinery prices generally lower than the international suppliers of similar products, with better price advantage, has a good export competitiveness; the quality of the products of local enterprises can be greatly improved, and close to the international advanced level, so the advantages of local products in overseas enterprises will gain more market, exports will be increasing with the local; business investment in overseas markets continue to increase, the construction has prevented the local engineering machinery exports overseas sales and service outlets have also been strengthened quickly, all these will rapidly promote local construction machinery exports.
From the point of view of product structure, the small excavator will continue to grow, and the growth potential of backhoe loader is larger, while the skid loader is relatively stable. Although there are only 800~1000 units sold annually in China, the proportion of exports is also a considerable proportion. However, from the development of the past two years, optimistic estimates, the future domestic backhoe loader annual sales will be expected to reach 5000 units. According to experts predict, China's backhoe loader market has been in the import period, near the end, the growth period will start the critical period, the development potential is greater. In the next few years, its market growth should be around 15%~20%. With the development of engineering projects, after 3~5 years, backhoe loaders will enter a period of rapid growth.
Have a tepid Chinese slip loader, sales have been relatively small, at present is mainly due to two reasons: one is the domestic users of the skid loader lack versatility; two is the skid loader and is too expensive, more than China customers the ability to withstand the current. However, with the increasing market promotion of skid loaders, the customers' understanding of this product will be deepened, and the domestic manufacturers will continue to introduce affordable and adapted skid loaders and accessories, and their market will also rapidly rise.
Small excavator market still has many problems that can not be ignored
In terms of market share, the domestic small excavator mainly to Doosan, Hyundai, Hitachi and other brands Komatsu, Japan and South Korea, accounting for more than half of sales and. Local small excavator sunward, Yuchai suppliers after years of efforts, gradually expand the market share, the local China dug a small share of enterprises has exceeded 30%. However, faced with the problem, although local suppliers have advantages in price and cost, but the level of technology, quality and reliability of uneven, only a few enterprises of quality and technical level and international advanced level close to, which is mainly caused by the relatively backward system in most domestic enterprises.
From this point of view, quality assurance is always the hard condition to occupy the market, and domestic enterprises need to make persistent efforts to repay customers with their own growing product quality.
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