The amount of "360 degree experience" activities perfect ending
December 18, 2013ShaanqiHeavy truck fully launched the "360 degrees full experience" roadshow activities, recently, the event perfectly ending. The roadshow lasted 11 months, across 23 provinces and municipalities, 97 Chinese all over the city, mileage of more than 50 thousand kilometers, each to a place that belongs to the amount set off a red storm.
With the standard four emissions status, in the domestic heavy truck market increasingly sluggish and the arrival of the logistics industry structure changes of heavy truck efficiency, reliability and economy of higher requirements. SHAANQI De Long various models should be fully launched, to inject new blood into the China high-end heavy truck market, to make up for the domestic heavy truck in the field of high-end technology gaps, bring a strong impact to the traditional logistics industry.
In the trend of the times and their own Shaanqi needs the combination of background, Shaanxi Zhongqi build industry-leading "360 degree experience" experience in brand promotion, including truck stunt camp, caravan interactive roadshow, 360 degrees around the car, on the test drive a full range of experiential promotion, is awarded the 2014 best Chinese brand building case award. The amount will have a mature seeds in each truck driver's heart, this is an answer "the amount of 360 degrees full experience" marketing submitted.
Activity since the start, has received widespread attention both inside and outside of the industry, the traditional concept of marketing value to subvert the industry, leading the trend of the new marketing mode of industry, the latest interpretation of experiential marketing connotation. The amount of "360 degree experience" marketing activities for truck drivers, the person in charge of the enterprise logistics terminal customers have significant influence.
Through online interactive communication, 360 degrees around the car to explain and test drive, with zero distance, the whole experience of the way with customers face-to-face communication to achieve barrier free depth understanding of user needs, listen to the voice of the user, the user to close to the zero distance way to spread love, to excellence in advanced technology develop shanqizhongka style.
The amount of promotional stunts and camp held successfully, allowing users to further feel the superior performance of automobile products, also in the nationwide share has been further improved, more firmly consolidate the dominance of the amount in the industry.
