The launching ceremony of the cultural brand strategy project of the mountain reconstruction machine    

On the morning of October 23rd, the 101 conference room of the mountain reconstruction machine group held the launching ceremony of the cultural brand strategy project. The leaders of the company and all the leaders of the company and the leader of the class participated in the meeting, and the meeting was chaired by Chen Song, the Deputy Secretary of the Party committee.

The launching ceremony of the cultural brand strategy project of the mountain reconstruction machine

At the meeting, Chen Songdong first introduced the purpose and significance of carrying out the cultural brand strategy project. He pointed out that the corporate culture to better play the role of human resources, to keep pace with the times. At the same time, for a long time, we didn't pay enough attention to brand. Brand construction is extensive and vague, and market promotion is not enough. Brand awareness, reputation and recognition are not high. In the face of the new situation, the company decided to comprehensively and systematically refine the culture and brand, and invite external professional companies to integrate the system in 3-4 months.

Then, general manager of the new company slightly south Ning for "jointly build Albert mountain reconstruction machine legend" report, he described the mountain rebuilding machine to carry out this project the project background, lists the results of each phase of the project plan will be launched, and the needs of various departments to support the content.

At the meeting, chairman of Xueting Lun mountain reconstruction machine speech. He said that the purpose of this activity today is to unify ideas and values, to reshape the spirit of the enterprise and to strengthen the fighting capacity of the mountain reconstruction machine. The project needs strong support from management staff and staff. The information and information provided by them should be comprehensive, real and complete. The suggestions put forward should be scientific, reasonable and feasible, so as to ensure the project's effective and smooth progress.

At the end of the meeting, Chen Songdong put forward five specific requirements:

First, full support, full participation. This project is not only the work of the project group but the whole company. It should take out the energy to ensure the work, find out the real situation, and diagnose the real problems.

Two. Take it seriously. The entire staff of the company should be treated seriously, and the distributors and offices should actively cooperate with the corresponding counterparts in the external investigation.

Three. Ensure time. It is necessary to ensure that all work is completed in time, high efficiency, high quality and high quality.

Four. The project team ensures independent thinking and creative thinking.

Five, to ensure that there are bright spots, to achieve the full identification of the company and the market. Internalization in the heart of the line, increase the reputation of the enterprise, reputation.

At the meeting, members of the cultural brand strategy project group also made an oath to show their determination. Under the strong support and cooperation of the leaders and employees, the cultural brand strategy of the mountain reconstruction machine will blossom and be completed successfully.