Wang Min: Xugong became a world engineering machine within 10 years, third

Xugong has always been a leader in the domestic construction machinery industry. Whether it's scale or business or business philosophy, or its technology and comprehensive strength, it is the leading industry.

In the Xugong Group's Intelligent Loader manufacturing base, nearly 170 thousand square meters, equivalent to 24 football field large workshop, cutting, structure, assembly and other production processes completed by one breath. In a highly automated, digitized operation workshop, the robot hand waving in the air. As the largest joint workshop of the world engineering machinery, 2000 large tonnage loaders can be produced annually. In the world economic downturn, "big head" Xugong how to adjust the direction and realize the breakthrough? Let the chairman of the Wang Min come to tell you personally.

Create a "mechanical engineering industry explosive growth mode was China model of the manufacturing industry, but the domestic construction machinery industry from 2011 began to go downhill, past 2015, the overall is not optimistic, in this regard, Wang Min said:" I have been chairman for 16 years, I have not encountered this difficult. When I did it in 1999, I met a difficult time, but now I think it's bigger than that. But under such a global recession, Xugong Group has mixed feelings. The joy is that the adjustment of product structure and the layout of the international market have been effective, and have begun to establish their own high-end image. The concern is that the demand for the whole industry and the market is decreasing, and the demand for the international market is also decreasing. It makes a big impact on the scale by the total amount to improve the efficiency. "

In addition, some people believe that the biggest challenge for domestic enterprises is how to improve the quality and increase efficiency. Wang Min's view is that although the Xugong's quality and technology level have been up to the top level, but only pay attention to the domestic market in the past Xugong do not pay too much attention to the foreign market, only pay attention to the market to sell products do not pay attention to the service, only pay attention to the brand influence and popularity, do not pay attention to reputation, so now the price of XCMG products has not yet reached the top the price level.

Wang Min has a theory of "the top of the Mount Everest", that is, the faster it goes to the top, the more we need to make more effort. The position has been in high-end world construction machinery XCMG, this "peak" is in Komatsu and Caterpillar, these multinational companies face competition, Xugong in some high-end parts, and to fully understand the products still exist a gap. So, now, the transformation and upgrading are not achieved overnight, but at the critical time, the transition will not survive without upgrading.

Now, XCMG countries vigorously promote the development strategy of "The Belt and Road". In fact, the distribution of the overseas market by XCG is relatively early. According to the latest statistical report, Xugong Brazil manufacturing base has been officially operated for a year and a half. In 2015, when the economic efficiency of the whole industry dropped by 30%, Xugong Brazil manufacturing base achieved 10% of the growth trend of the contrarian, and the result was gratifying. Xugong Group has made a detailed goal in developing overseas market. It is estimated that overseas revenue will be around about 8000000000 yuan last year, which will account for about 15% of revenues. Like some big international companies, their overseas income should be sixty or seventy, seventy or eighty or more, so Xugong has just started. My goal is to use about five years time, is the "13th Five-Year plan" period, XCMG half of the revenue from overseas to.

For the future development of Xugong, Wang Min is very optimistic, in addition to the confidence from the product, but also the current domestic reform system. In order to make the enterprise sustainable and reach the peak, it needs to inject vitality into the endogenous mechanism and transform it into a new driving force. The motive is that the Central Committee should carry out the reform of the mixed ownership system, and then introduce the strategic investors. This reform is more important than a few billion, tens of billions of people, because the energy is huge.

In 2025, it was ten years later that Xugong had to stand steady in the top three. The first three places should be one of the best brands in the world, and also an excellent member of the top club of the world engineering machinery. At that time, the Chinese manufacturing was really loved by the world users, and the goals and ideals of Xugong were realized.

Since the establishment of the 1989 group, the XCP group has achieved a historic breakthrough in annual operating income from 350 million to 100 billion yuan in more than 20 years. Today, Xugong mobile cranes have been ranked first in the world in terms of scale and technology level, and have manufacturing bases in Germany, Brazil and the United States. Overseas revenue has exceeded 2 billion 300 million US dollars. A marketing service network covering five continents has been constructed, and the products have been exported to 173 countries and regions. The total export volume of Xugong brand and the overseas income of the company continue to remain the first in the domestic industry. Deep core technology, Lazi overseas layout, Chinese represented by Xugong engineering machinery manufacturing industry, is through the transformation and upgrading of leveraging the global market, manufacturing industry leader nirvana.

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