XCMG's three major changes boost the development of enterprises      

In 2014, heavy truck industry in the market structure adjustment has undergone great changes, before the growth of strong engineering vehicles, this year due to the impact of demand, the decline is relatively large. As a new force in heavy truck industry, XCMG has developed rapidly in five years. In the first half of 2014, XCMG automobile sales increased by 30%. A few years ago, Xugong automobile focused force in the road car, there has also been a good growth curve, and after entering 2014, the traditional Xugong automobile market and product layout has been challenged, so the Xugong automobile earlier this year proposed three changes, namely market transformation, product transformation, marketing model transformation.

First of all, XCMG will change from the highway car market to the logistics car market in the shortest possible time, and transform from the past engineering vehicles and construction sites to the urban road vehicles market. With the two market changes, XCMG's products will be adjusted accordingly. Through the market practice in the first half of this year, XCMG has achieved satisfactory results in terms of logistics vehicles and urban muck trucks. Especially in the logistics vehicles, XCMG automobile strengths and circumvent weaknesses, combined with product, customer resources and other characteristics, focus on breakthrough XCMG logistics vehicle market development. On the existing product platform, combining the short distance highway logistics and the favorable opportunity to replace the yellow label car in some domestic regional cities, we quickly cut into the logistics vehicle market. It has achieved good results in Shanghai, Qingdao, Xiamen and Shenzhen. Users in the use of early products, feedback products in terms of fuel consumption, reliability, comfort has reached a satisfactory level, so it is expected that the second half of XCMG product sales will be greatly improved.

XCMG will be closely around the logistics vehicles, engineering vehicles and special vehicles to build the product line of these three plates. At present, these three series of products have nearly 200 countries and four product announcements, basically covering the vast majority of customer demand. With the completion of the end of XCMG automobile base, the new product platform of XCMG will be launched by the end of this year. Before the end of 2014, the company will be formed according to the Xugong automobile Z series, K series, T series, a new generation of products, with low, high, as the characteristics of diversified and three-dimensional structure of products, expand the user choice for space products.

In addition to the market and product transformation, XCMG in the marketing model also corresponding adjustment and transformation, XCMG automobile in the face of the future strategic objectives, and two new platforms, more need to have the strength and ability of dealers to join. In 2014, in addition to the first half of the year increased 11 dealers, XCMG automobile development in the dealer on the basis of key work, but also the development of service providers.

There is no good service, no timely and effective service spare parts system, this will be the largest short board Xugong automobile development, XCMG will invest resources to do big car service and spare parts sales, increase the laying of the spare parts based on the last eight centers on the library doubled to reach sixteen or more so, basically can cover the Xugong automobile market.

At the same time, XCMG will increase the training, training and talent construction of marketing team. The marketing team of XCMG is still in a gap from the overall scale, quantity, personnel skills and the strategic objectives. So this year, team building and talent introduction will be the strategic work of XCMG automotive marketing company, through training to improve their quality, improve their skills. The introduction of a number of professional industry experience, work ability and level of high-end talents to enrich the marketing team.

2014 heavy truck industry has two development processes, first of all, before April, by the country three to country four conversion process, the whole industry appeared empty growth, and then the country four policy landing implementation, heavy truck industry gradually returned to normal growth. This year, on the scale of the industry, the growth pressure is still huge, although the national economy has taken directional micro stimulation and adjustment, but the impact and pull of the entire heavy truck industry has not yet obvious driving force, the latter half of the year there is no big change in growth. It is predicted that the annual sales of heavy truck industry in 2014 will be basically the same as last year.