XCMG maintenance machinery "L plan" officially opened
In 2014, the "advanced, reliable, energy saving, high efficiency" of a new generation of road machinery products in the world released glory, "powers such pioneer" road machinery "green" new release is the first special service industry like a raging fire, the brand image and also by Xugong released, by a series of "green marketing", "green service" innovative initiatives, XCMG will represent a new generation of its flagship product maintenance machinery R & D highest level and international advanced level of the domestic built successfully into the market, let the customer feel the Xugong energy efficient, high technology content, high price of a new generation of building maintenance machinery products unique charm. New products, like galloping horses, set off a green storm in the construction machinery market, and aroused strong repercussions from the industry. A group of dazzling sales data, once again proved that users of XCMG new generation of maintenance machinery widespread favor.
"Fleet changing fleet" is an important strategic plan for Wang Min to implement the new development mode of the Department System Reform of XCMG, and for the XCMG who succeeded in reaching hundreds of billions of steps, it is also necessary to have the courage and wisdom to "develop overseas markets in great strides". Now, equipped with a full range of XCMG industry leading products, a huge "aircraft carrier" is international, world-class tide of full speed forward, and in this ship, with more than 50 years of accumulated strong industrial XCMG road and maintenance machinery also sails to the wind, has opened a new page of international voyage.
Building maintenance machinery "plan L" at the international market
"L" (English "Leader" meaning) plan, that is, "take the lead in internationalization plan", is an important part of XCMG's maintenance machinery "take the lead in internationalization, take the lead in the world class, and ensure the super ten billion" in 12th Five-Year. The plan aims to business strategy as a guide, the full support of the import and export companies to expand overseas market road machinery, good adaptability and adaptability of the products of export products to improve overseas delivery, consolidating the traditional markets and emerging markets, breaking the weak market, overseas exports and construction equipment with a two pronged approach, clear 2014 overseas sales accounted for up to 23% goals, implementation the export of years of steady growth. To do a good job in overseas factories and mergers and acquisitions business, to achieve leapfrog development of overseas production and marketing. At the same time, cultivate an international composite talent team, initially established about 100 people of international technology, business, operation, service team, consolidate international business ability, and ultimately realize the international development goal of XCMG maintenance machinery. The first half of 2014, at the international, expand the global "L" project officially started in Xuzhou Road and comprehensively promote the implementation, marking the building maintenance machinery XCMG internationalization strategy has taken a solid step.
Let the leading, green products and compound talents go to sea"
In 2014, the face of the construction machinery industry by gold into the ten year trend of middle age, XCMG road pushing internationalization strategy and innovation strategy wheel drive, a force for the product, market force and institutional mechanisms to force the "three forces", "precise planning, meticulous management and operation and efficient operation" three fine "concept of" movement "is like a raging fire, to enhance the building maintenance machinery of world-class brand gold," L plan "escort. In the "L plan" in the implementation process, whether it is still in the production of manufacturing technology innovation, XCMG road always adhere to the product development as a source, a solid job of product promotion. Adaptive development and product promotion around the product "eight", realize the different product development in a unified platform of manufacturing, to meet customer and market demand "private custom". At the same time Xugong Research Institute, university scientific research to enhance the level of production is relatively weak, the gap between manufacturing narrowing with the international advanced products. 2014 at the beginning of the new year, positioning "advanced, reliable and energy saving, high efficiency" to build complete new product maintenance machinery for the global glory first, heavy launch of subgrade leveling and compaction, paving and compaction and road maintenance equipment complete sets of three series, the successful implementation of the high-end, green energy-saving products, leading to the sea". To let talent "sea", the first batch of overseas products in Xugong Road, establish a highly efficient, can be made one win overseas service parts and technical support of the "navy seals", focusing on key market dealers and import and export company, to assist the company to do import and export products export.
XCMG set up maintenance machinery "made in Brazil" sailing
In June, on the eve of the fiery passion of the world cup in Brazil opening, as an important Lazi Xugong into the global market, XCMG Brazil manufacturing base was completed and put into production, this is undoubtedly the XCMG internationalization strategy is of far-reaching significance, at the same time, XCMG road and maintenance machinery "made in Brazil" is especially important. Continues to lead the industry in the domestic market of the rollers, graders and other products, now also across the ocean, to achieve the "localization" of the production, and has sales volume. In the near future is landing in Latin America's largest construction machinery exhibition - M&T exhibition, won widespread attention and praise. Since 90s 100 Xugong roller bulk exports to the United States, has become Chinese engineering machinery industry first batch export orders, to enter the Brazil market in 1998, America has always been an important market by building maintenance machinery exports. Now, based on building maintenance integration platform and a global road machinery of the biggest in the world 5 strong strength, relying on the strong implementation of "plan L", from product development, supply chain, manufacturing internationalization strategy to marketing, service parts strategy, and then to the 11 project quality, human resources, information technology, enterprise culture internationalization the strategy, go all out for the Brazil manufacturing base to provide personnel, technology, technology support, help in Brazil off at the same time, but also for building maintenance machinery XCMG internationalization open a new one, strong boost of world-class enterprises Xugong process.
In recent years, actively layout of the global market XCMG, differentiated demand around the overseas users, constantly enrich the product structure, strengthen the service network construction overseas, strict production process, high quality, excellent products, the Xugong has the strong market competition ability, also make Xugong in the fierce competition in the overseas market, one after another the bulk orders reverted to the bag. Widely active in overseas "Xugong Xugong gold" has long been popular, qualities of strength and internationalization further highlight the development of "plan L", will further enhance the Xugong overseas market share, but also to further expand market paved road.
