XCMG "road home" anniversary celebration in Shanghai BMW grand opening
In November 22nd, "the road home" Xugong anniversary in Shanghai BMW Xugong Group booth staged, at the beginning of activities, a 1 minute "road home history" video attracted everyone's attention, this video contains "the way home" by location and function, as well as a line years of operation to achieve social and economic benefits. Then, the five brand ambassador users turn debut, from machine sales, parts, second-hand car trading, leasing and other value-added services in the field of Chang his personal experience, won the audience countless audience praise applaud.
Among these, both from a retired soldier to do XCMG equipment big coffee today, and with the help of "the road home" procurement million machine and inspirational story; through the "road house" will be allocated directly to the local dealer orders within a month, thousands of cases to achieve legendary orders is the nearest delivery; just a few minutes on the way home "shot speed and passion of millions of XCMG two mobile phone; and by" the road home "rental business throughout the country legend; more driving Xugong grader to get rich," the way home "to obtain six grader as wedding bride warm and touching.
"The brand ambassador" user Mr. Wang Dikun said: I am Xu Fan, Xu Road home "is essentially different from the traditional business platform, it also can find free second-hand car leasing, construction plan and other important information, is a sign of XCMG road machinery manufacturing from traditional manufacturing enterprises to service-oriented also change clothes, is true for users to consider. Thanks to XCMG's "road home""!
Road service one stop, please go to XCMG Road Home
In recent years, the construction machinery industry downturn, while experiencing "wave" XCMG road machinery, focus on improving their core competitiveness, driving the transformation and upgrading of enterprises in the innovation strategy, creative thinking to build pavement and compaction machinery industry first "Internet plus" platform "the way home". The morning of October 10, 2015, the first road machinery industry specialization brand, a one-stop solution for portal service platform - "the way home" officially launched operations in XCMG road machinery division, XCMG road machinery marks from traditional marketing to online marketing, from manufacturing to service oriented manufacturing enterprise transformation success.
Xugong "road house" is the Xugong independent design and development, focusing on the customer as the center, "heart" service to create the two mobile phone covers, spare parts trading, trading, construction technology consulting and other functional modules of the "Internet plus" information platform, is the road machinery industry the first professional have the whole value chain integration capabilities of the information platform is a one-stop road machinery first brand Chinese portal solutions. In November 2015, XCMG "road home" successfully won the "electric appliance application Pioneer Award", October 2016 was awarded "2016 China Construction Machinery ten major marketing events" best electricity practice award.
A "new idea" operating platform to build the whole value chain service big coffee
"The way home" by powerful machine, continue to carry out the inquiry and courteous activities, gift reward for monthly inquiry staff; spare parts, carry out monthly theme promotions, product promotion with the line to promote the sales of spare parts and equipment rental; secondary trading, marketing staff to encourage customers to launch a line of Xugong Road Home released second-hand sale and purchase information, the integration of high quality resources, to provide free sets of second-hand car rental and solution for customers; technology consultation, through the "hand in hand out free" brand promotion activities, to achieve the "XCMG grader" wedding bride wishes for Xuzhou 90 rural guy, again the Internet. In addition, "the road home" Xugong WeChat make full use of public platform, carry out a variety of new media interactive activities, to allow customers to fully experience the XCMG road machinery is convenient, economic and efficient specialization and branding "heart" service.
Set a small goal, for example, 5 hundred million
In Xugong road machinery "convenient, fast, economical and efficient" service platform, to provide customers with a caring, personal life cycle service concept, through the transformation of "the way home" Xugong accelerated traditional manufacturing to service-oriented manufacturing, continue to expand the development of the Internet and the enterprise of new models, new formats for China 4 continued into the stream of power industry. In February 2016, Apple released the first edition and the Android version of APP in May 2016 and the information industry; developing the function of Xugong megamerger two; by the end of September, the country held more than 100 "the way home" platform promotion, contributed a total of five thousand orders, the line of a total of over 500 million, the anniversary of the day turnover of over 2000 pen orders. "O2O", "B2C" marketing model, one-stop solution platform, once again let "road home" attracted much attention from the industry.
"The way home" is on the whole life cycle of the user Xugong brand promise, Xugong road will make full use of the "Internet plus" platform, "the way home" in two functional development in product realization of fault self check function, provide fault self inquiry service for customers. In addition, the "road home" will focus on the role of the machine hand, in the two phase to provide customers with the machine to find the machine and hand to find work and other services...... At the completion of sales channels to expand at the same time, the new measures and new thinking, continuous reform and innovation, "Internet plus" thinking continuously improve core competitiveness, build a green, inclusive and sustainable new ecological industry, as the leading "2025 China manufacturing" lay a solid foundation.
