XCMG shovel machinery steady growth in half a year, industry performance continues to grow
In recent years, XCMG has continuously increased investment in scientific research, vigorously implemented the "science and technology innovation" strategy, set up a talent incentive mechanism, and strive to create a good atmosphere of innovation and scientific research, and continue to be proud of achievements in high-level scientific research. The first half of 2014, XCMG carry-scraper steady hiking in the market situation is grim, unswervingly implement the group "three pay more attention to the guiding ideology, deepen the" 113 floor "project and the gold medal of value engineering, hard skills tied roots, force sprint industry summit. In the first half of this year, the sales of large tonnage loaders increased by 35% compared with the same period, and the sales of skid loaders increased by 35% compared with the same period last year, and the boom mounted fork loaders increased by 18% compared with the same period, and the 5/3 of loaders increased by 03%.
Transformation and upgrading to create endogenous driving force for change
In the past half of 2014, the trend of the loader industry continued to run low, XCMG shovel machinery at the beginning of the launch of marketing system reform, innovative marketing methods to respond to market changes. According to the change of sales business to sales management, "Bian Pinghua, lean and efficient" change target to establish the fast path to strengthen the value chain, using the dynamic control model, together constitute the marketing value chain between marketing business modules, build efficient marketing team. At the same time, the value marketing as a market leading strategy, the establishment of large customer project group, full-time major customer marketing planning, do a good job of top customers of the top level, with the "value marketing concept" for customers to create value and create value themselves.
Internal and external linkage, pay attention to market participation
Accelerate the transformation of marginalized areas to the mainstream market, and promote rapid incremental upgrade. XCMG shovel sets up the system of customer planning map, sort out the system of more than 1000 customers, according to the project in the form of organization, direct marketers and Marketing Center for the port system, mining, coal, oil, and other railway prefix in the customer visit dragnet battle map, and further understand the customer system the current product demand trend, and in the first bid 138 loaders, is the industry for nearly ten years, the domestic market is one of the largest orders. At the same time, XCMG pays special attention to the sales of green energy saving products, strengthens the public relations to more than 300 ports and ports, and the energy saving loader sales account for 80%, and realizes the batch sales of LW800K-LNG loaders.
Perfect the risk control and continuously improve the operation quality
XCMG in the operation process, highlighting the plan and budget process control, the implementation of dynamic management, according to the budget schedule of the next month budget, strictly implement the budget requirements. For the implementation of the policy, adhere to the principle of fairness and impartiality, pay attention to traces of preservation, the dealer market construction support fee for accounting, confirmation, cash, timely handling of differences in the process of cash, and notify the dealer in writing. The customers (distributors) classification management, with "data" to find the problem, analyze problems, communication problems, improvement, early warning of dealer operations, and the risk of a large area to set up regional wind control personnel stationed mechanism, to help dealers improve, strengthen risk prevention and control.
Today, Xu should be full of pride, close to the dream in the struggle of the hitherto unknown Xugong; it should always from the police, the relay of history indicates more responsibility and greater challenges. Dream in the front, the road at the foot, believe that Chinese construction machinery will be bathed in warm east wind and golden sun, at the top of the Mount Everest interpretation of the scenery here alone good "China height""!
