Xugong heavy truck "marketing promotion season liuhuo"  

People familiar with the heavy truck industry are clear, seven or eight months is generally the traditional sense of heavy truck market off-season. Some vehicle manufacturers even very hard, but also conceal his weakness. However, Xugong heavy truck still has a "hot" performance in the off-season market with careful planning and high morale.

This year the Xugong industry's most vigorous heavy truck still plays the role of dark horse, one to July sales increased 51.03%, an increase of remain the industry first, total sales of all types of products into the top ten industries, tractor sales exceed more than the old brand to break through the ninth industry, not only is not short off-season, but can be used to describe the "hot".

"13th Five-Year" at the beginning of the year, Xugong automobile division will "marketing" and "product" and "system" as the core to enhance three key breakthrough. Especially in the marketing power, do enough homework, implement system planning, maintain the stage of ascension. At the beginning of this year, the 2016 "ten thousand" sales target, division for the heavy truck market, in terms of channel development, construction, marketing platform specialization market development, made a series of careful planning; at the beginning of July, Department of timely summary of the work of the first half of the gains and losses, held two days of "marketing promotion training" and "professional super units" swearing, inspire morale, enhance the ability to sprint annual goal into a more powerful force.

The beginning of the second half, Xugong automotvie swift to launch a new round of market offensive. "Million people into the factory" experiential marketing, the 4S store opened like bamboo shoots after a spring rain, like a raging fire set exhibition, exhibition, new ideas under the service and spare parts construction, professional marketing team construction, etc., to promote comprehensive and rapid. In the 7 and August, the traditional off-season, a total of 38 types of marketing activities. Bozhou site promotion orders more than 20 units, the Linyi area will promote the order of more than 20 units in Luoyang will promote the order of more than 30 units in Yulin will promote the order of more than 40 units, continue to contribute towards implementation of the annual target.