Xugong machinery Wang Min: is there any market for mixing and extruding foam engineering machinery?
"Squeeze bubble" in the engineering machinery industry
In recent years, great changes and adjustments have taken place in the global and Chinese economic environment. This affected the historical fluctuations of the construction machinery industry, which is a major feature of the market.
Specifically to the product, since April 2011, the excavators, loaders, cranes, concrete equipment and other important plates continue to shrink. There is no doubt that China's construction machinery market has made a bid to bid farewell to high speed growth and enter the adjustment period and enter the new normal. At the very beginning, it is still rather anxious. It has little confidence in the future market trend.
But we should be calm and rational thinking and analyzing. The super high speed growth is over, is the market really not? Is the market really so bad about what we expected?
I think all of these needs an analysis. First of all, we must realize that the sharp decline of the market is actually from the excessive high and low state of diving, which compresses many bubbles, so we will feel that it is falling too fast and too serious.
China's economy is in a period of adjustment, and some investment plans and projects will take time to start. It also makes some friends feel anxious, but it is not necessary. The current situation can only indicate that the industry is not rational before. China market market is really great, especially a few years ago, engineering machinery entrepreneurs, we have big momentum, the first episode, either Chinese first, either the world's first few, we do not have a good grasp, no rational analysis and practice, so that the emergence of symptoms, but also our own a little bit of responsibility.
The current situation can only explain that the industry is not rational before, and does not mean that there will be no space for the future. From the domestic market, the market still has space and scale is still there.
The construction machinery industry opens the "global confrontation"
In the 60s of last century, 20 years in the western world of gold, the growth of the US economy remained at 4.5%. After 1995, the growth of GDP in the United States was not more than 3%. But it seems that the lower growth also supports the massive engineering machinery industry in the United States.
In the future, China's economy will continue to grow steadily as expected, and China's engineering machinery industry will continue to grow stronger and bigger. Some of the world-class manufacturers of China's engineering machinery will eventually emerge.
The competitive environment in the world, especially in China's engineering machinery industry, has begun to change greatly. After more than ten years' rapid development, the competitiveness of China's construction machinery industry and enterprises is enhanced. We have greater influence on the global industry and higher status, but the competitive environment we face is even more severe. In recent years, world class enterprises have been pushing forward strategic transformation, from high-end to middle and low end, and vigorously promote localization in the Chinese market.
At the same time, Chinese manufacturers, through technology, product upgrading, high-end products, the strongest domestic and foreign enterprises, are now facing the face. A global construction machinery industry has been opened, and the future industrial pattern and competitive situation are likely to be rewritten.
This brand competition and competition is the period when Chinese engineering enterprises break through in the world. This historic trend will further win the strength of Chinese construction machinery industry and eliminate a group of uncompetitive participants. The door of industrial structure has been opened, and the development path at any time and anywhere is difficult to continue. As a Chinese construction machinery manufacturer, we cannot lose our strategic strength because of the market downturn. The strategic force is made up of three aspects, one is insight, one is confidence, and there is a decision-making power.
Not to wait for others to make our lives, we have to design, control and create the future ourselves. On this road, Chinese enterprises must take the initiative to initiate a huge and omni-directional change and upgrade.
"Push the mix into the deep water."
Over the past decade, China's economy and market have produced great impetus to make China's construction machinery manufacturing a certain strength. In the summit of industrial main peak, we have completed 80%, 90% of the journey. In the future, we still have 20% or 10% of our journey to climb, but we have to prepare mentally. The 20% and 10% roads are more difficult and challenging than ever before.
To complete the climb, first we should believe that the industry of tomorrow, to have to be the main engineering machinery and other industries to attract force, actively promote the innovation of management mechanism, system reform, especially in technology, innovative products, in the global benchmarking surpassing breakthrough. The products should break the shackles, optimize the adjustment, the stock distribution, build a complete industrial chain, and continue to grow with a complete enterprise.
We should also innovate the manufacturing process management and control model, marketing strategy and service plan, really pay attention to the customers, play a diversified demand, and attach importance to the guidance of the market. The Chinese, or the world economy in the global transformation and upgrading, there are plenty of opportunities, complaining is difficult to succeed, pragmatic sense is gold, we should be closely linked to the national policy to promote the reform of state-owned enterprises, mixed ownership into the deep water area, continually upgrade the core competitiveness. (this article was compiled by Wang Min at the 2015 Global Conference on engineering machinery industry.)
