ZOOMLION gets "Asian brand top 500" to show brand value  

In September 26th, sponsored by the world brand laboratory of the eleventh session of the "World Executive Summit" held in Hongkong on 2016 announced a grand "500 Asian brands" list, ZOOMLION ranked 133rd, still on top of the list, show again ZOOMLION shining brand value to the world.

It is reported that the Asian top 500 brands of a total of 20 countries and regions of the list of brands selected by the world brand laboratory and the World Executive Group jointly compiled and released, the world brand laboratory (WorldBrandLab) is the leading global brand evaluation mechanism, the research has become Asia "brand leader".

Industry experts said that the "Asian brand 500" evaluation criteria is the brand's Asian influence, brand influence refers to the brand to develop the market, the ability to occupy the market and other aspects. ZOOMLION ranked the top 500 Asian brands, thanks to the outstanding achievements of its positive transformation and the promotion and implementation of international strategy.

As Chinese equipment manufacturing on behalf of the enterprise, ZOOMLION has for many years in Asia's top five hundred brands list, brand value increased year by year, the continued occupation of the market with high quality products in the transformation and upgrading, and actively to the overseas market to "go out", to create more market heights.

Relying on strong scientific research strength, ZOOMLION actively upgrade to a single engineering machinery manufacturing enterprises in the gradual transformation of engineering machinery, agricultural machinery, environmental industry, financial services more than one of the equipment, according to semi annual report on ZOOMLION, the emerging sector business volume in the company's overall business accounted for more than 45%.

Enterprise transformation and upgrading at the same time, all kinds of flagship products remain in the forefront of the market. The market share of the company's concrete machinery and hoisting machinery is still the best in the industry; the market share of the sweeping sanitation trucks and garbage compression trucks continues to be the first in China; the market share of dryers is the first in the industry; the market share of wheat machines remains second in the industry. It can be seen that the company is not only in the construction machinery, agricultural machinery and sanitation field, brand value and visibility are also rising.

At present, the country is promoting innovation driven strategy and "China manufacturing 2025" strategy, ZOOMLION seize this opportunity, in-depth implementation of the "4" project, the "artisan spirit" to promote the spectrum optimization, modular intelligent design and research, and strive to achieve the ultimate in "technology, quality, cost, service" four aspects. To further improve product quality and market competitiveness.

At the same time, ZOOMLION actively explore overseas markets, targeted overseas mergers and acquisitions, as well as foreign investment and construction, to achieve the transfer of superior production capacity. In East Asia, Southeast Asia, Europe and other countries in the world nearly 20 countries to build a molecular company, the establishment of the world's 8 largest center library, business radiation more than 100 countries and regions, consolidating the ZOOMLION industry leader position.

The national implementation of the "The Belt and Road" strategy, provides more opportunities for the internationalization of ZOOMLION and go out, notably the May 2015, ZOOMLION overseas construction project is located in Belarus in the capital city of Minsk white industrial park was officially launched, currently in white industrial park the first joint venture product line. At the same time, ZOOMLION also established a joint venture with MAZ, an old manufacturing enterprise in Belarus.

According to the relevant person in charge of ZOOMLION, ZOOMLION is following the national "The Belt and Road" actively "go out" to explore "new path of internationalization China manufacturing". At present, in the "The Belt and Road" major national network layout improvement, focusing on emerging markets, to Africa, Central Asia, Middle East, Pan Pacific, South Asia and Europe included in the current focus on breakthrough area. In addition, local configuration and procurement are realized. Adapting the local market demand and introducing the product into the market is also a new trend and new way for ZOOMLION to develop overseas market.

By then, more countries and regions in Asia and the world will be more "ZOOMLION" brand and "ZOOMLION" imprint".