Multi faceted Volvo "literary youth""
Sweden is one of the oldest of the Nordic countries, culture has a long history, its music is also famous in the world, the popular music, traditional music style is unique, self-contained. And the Volvo group that originated in Sweden, you know, also has a "literary cell" in the bones?
Multi faceted Volvo "literary youth""
The Goteborg Symphony Orchestra, founded in Sweden in 1905, enjoys a high reputation both at home and abroad. In 1997, it was designated as the Swedish National Symphony Orchestra by the Swedish government. Since 1983, Volvo has started sponsoring the orchestra and gradually expanded its scale. One of the main venues of the orchestra is Goteborg Operan, and the opera house has also been strongly supported by the Volvo group
Multi faceted Volvo "literary youth""
In fact, cultural support and sponsorship has been an important part of Volvo's brand business, which aims to highlight the company's concerns about employee welfare, community and employee life. On the other hand, it also reflects Volvo's efforts to integrate into the community and fulfill its social responsibilities as an enterprise citizen.
Multi faceted Volvo "literary youth""
Investment in music is part of the Volvo group, and environmental protection is another part of it, as part of Volvo's China division.
Multi faceted Volvo "literary youth""
Volvo building equipment is located in the lobby of the Jinqiao headquarters building in Shanghai. It displays a lot of fine works of art transformed from the old parts of the engineering equipment. In 2013, Volvo building equipment held "old material new art casting city environmental art design contest, called on the community to think of waste metal, art, environmental protection and integration of green life, competition to attract wide attention including students, colleges of engineering design engineering machinery industry, the ordinary non design professional people a plurality of groups, in less than two months it has collected more than 700 pieces of works.
Multi faceted Volvo "literary youth""
There are many kinds of art, but the most important is it can arouse people's sympathy, and this is why Volvo building equipment will be an important reason for scrap metal and cross-border integration of art. Through this form, the topic of environmental protection and green life has been more widely recognized and paid attention to by the public.
With the passage of time, I believe that Volvo will have more rich brand integration and cooperation in the field of art, this "literary youth" side may not often appear, but every time the impressive.
Multi faceted Volvo "literary youth""
Although Volvo is a well-known engineering machinery manufacturer in the world, but it is not boring, so rich and colorful "amateur life", the other side to enhance the image of the brand, let you be startled at the bar.
