Second hand equipment market of construction machinery will usher in a favorable turn

In recent years, with the development of the global economy into the wandering stage, Chinese economy faces structural transition, Chinese engineering machinery industry is experiencing the "new normal", many international well-known engineering machinery manufacturing enterprises has transferred to the market after market sales center. As an extension service of equipment, the second-hand equipment accounts for a large proportion in the post market.

At the same time, China's construction machinery market in the face of a lot of customers are small and medium enterprises, and even individual users, differences in financial strength has created many idle and circulation of second-hand equipment, high price of second-hand equipment for large influx of market. Therefore, it can be said that in the past two years, second-hand equipment is gradually entering the mainstream market, becoming a new growth point and opportunity for construction machinery industry.

Second hand equipment market experience is insufficient, enterprises are facing new challenges

But at present, the construction machinery industry is still faced with excess capacity, receivables imbalances and other issues, although many enterprises fought in the market after the second hand equipment market, but also faced with various challenges.

With the expansion of the scale of the second-hand equipment market, the financing problem of the second-hand equipment in circulation has become increasingly apparent.

A huge number of China second-hand construction machinery market is dominated by second-hand traders led the second-hand equipment to improve the valuation and pricing system, resulting in two mobile phone prices determined by the market, regardless of whether the seller has a profit, as long as we follow the market acceptance of the price, you can sell a product. The second-hand equipment market is flooded with out of order and full of unfair competition and information asymmetry, make the financial enterprise full of distrust of this huge market, so that they can not effectively finance penetration.

Although many international well-known equipment manufacturing enterprises, huge profits in the market after the enviable, but domestic manufacturers, agents only after market service as an auxiliary means of sales, in the second-hand equipment business in the role is not clear, the lack of technology and talent support, more the lack of a retreat into the operation and management mechanism.

Doosan force second-hand equipment to provide high quality professional products and services

Although China second-hand equipment market is a new market to be perfect, but as the world's leading manufacturer of construction machinery, Doosan engineering machinery is also closely follow the market situation, always pay close attention to and to guide the healthy development of China engineering machinery. The observed face of second-hand equipment market trading complex, financing and other issues, Doosan engineering machinery (Chinese) Co. Ltd. adhere to the "customer-centric" concept, take the customer demand as the starting point, in the products, channels, marketing and other aspects of the overall development, leading the development and progress of the two mobile phone market.

First, improve the quality of equipment, increase the salvage rate of second-hand equipment; and follow the national "2025 China manufacturing" strategy and the "Internet plus" thinking of the Internet platform operators to combine, maximize, and not limited sales channels and a, the implementation of differentiated sales mode and service mode. Clever use of strategies, Doosan created a new model of second-hand construction machinery trading field, and more achievement as a benchmark industry big event.

At the same time, the use of the Internet platform as a channel, Doosan also used equipment platform for independent research and development of a comprehensive revision upgrade, the updated platform for new equipment leasing inquiries, remanufacturing accessories store, exclusive service inquiries and mobile phone terminal APP at the same time, to optimize the computer page, and the redesign of the more human flat menu the fast query required equipment and products to facilitate customers regeneration. The use of independent network information channels, not only effectively solve the problem of second-hand trading equipment information asymmetry, but also regulate the protection of transactions.

In addition to the network information platform, Doosan to accelerate the circulation of second-hand equipment has opened up a variety of sales channels, the use of third party platform resources, for many of the auction, the number of high-quality Doosan equipment to the client side, the quality and value of customers feel equipment, help to promote customer business.

Since Doosan entered the second hand equipment market, three second-hand equipment auctions have been held. For example, a special auction in Doosan, Hebei, Xushui, attracted nearly 500 customers from all over the country to participate in this auction. The auction will not only launch the excavator, loader, Doosan hand car source, covering much attention to customer hot models also took, Doosan remanufacturing engine, the main pump, rotary motor, a driving device of Reman products, to provide more AM departments Doosan hammer auction to help out, a total of 108 auction. Final turnover rate of over 50%, turnover of nearly eight million yuan, second-hand equipment sales remarkable results.

With the China excavator market continues to mature, second-hand equipment market has increased, Doosan also provide more diversified services and equipment for customers, constantly pursue reform, help second-hand equipment market development, innovation to provide more quality services for customers, and strive for the realization of maximizing the interests of customers.

China's construction machinery industry bright prospects, second hand equipment market continue to make persistent efforts

All enterprises are doing their best to standardize the second-hand equipment market, so that the market prospect of second-hand equipment will be brighter day by day. Now more in the "13th Five-Year" period, with the development of global economy and industry operation further stabilized, the construction machinery industry will adhere to the scientific and technological innovation as the driving force, to adjust the structure of quality and efficiency as the key to realize the sustainable development of the industry, "The Belt and Road" strategy, the Yangtze River Economic Zone three strategic opportunity to further accelerate the Chinese engineering machinery the industry to go out, the implementation of the manufacturing strategy. The state also introduced a series of industry standards and norms based on the confusion of the products in the second-hand equipment market, and the importance of the secondary market of construction machinery can be seen.

In support of the state, the construction machinery industry is warmer, the circulation of second-hand equipment industry has been standing at a new historical starting point, in a critical period of development, improve the market order to build long-term mechanism, the establishment of market rules and transaction security mechanism at the same time, the third party assessment agencies as its authority, impartiality, and credibility should be the focus of specification, quality appraisal agencies and professional should have relatively perfect employees, the standard entity, jointly safeguard the order of the circulation of second-hand equipment market, standardize the second-hand equipment trading behavior, protect the legitimate interests of trading parties and the public interest, in order to promote the healthy development of second-hand equipment market.