2016 marketing storm of Liugong forklift
Grasp the market, of course, sales are still hard. In 2016, the annual meeting, probably one of the main topics of discussion of marketing. This year, the enterprises of the engineering machinery industry also regard marketing as the focus of the reform and transformation, and are committed to the new achievement breakthrough.
In February 2nd, Liugong forklift marketing officers held a seminar on marketing innovation work in Liugong global research and development center creative space conference room in 2016. The leaders of the company attended the conference and placed high hopes on the new year.
The participants were divided into four groups, each group member according to the topic combined with the company's strategic development plan and the actual situation of the marketing area, talk about understanding, talk, talk about the development of initiatives, it is a brilliant "brain storm", a confrontation of ideas and views of "heroes collide".
Around the marketing goal of 2016, LAN put forward 4 topics: how to carry out value marketing, how to achieve annual sales target, how to improve dealer channel management and capabilities, and how to achieve breakthrough in six aspects.
The atmosphere of the whole conference was relaxed and joyful, and many people gathered their minds, gathered wisdom and planned for the future, and reaped many good strategies. Finally, Wang Taiping, vice president and general manager of forklift truck, briefly analyzed and summarized the views on brainstorming through 4 aspects: customer demand, Liugong advantage and Liugong customer value increment.
In addition, the conference drew up 10 topics, requiring the marketing departments to make the project plan more specific and detailed after the meeting, and solve the practical problems, push forward marketing transformation and innovation, enhance brand influence and cohesion, and strive for the 2016 marketing goal.
Where there is life, struggle, we hope that this year all as we expect that a perfect harvest.
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