31: the CRM 1 era has come

Perhaps you have to ask, what CRM is, this is the first strategic project of the 31 group industry chain business change. The project according to the foundation, strengthening management to enhance the core competence as the goal to build the core around the 360 degree view, through the core business process, to build a integrated system platform three core initiatives, committed to achieving service business process standards, unified data management, and lay a solid foundation for the 31 group to promote the change of marketing service system take the customer as the center ".

31: the CRM 1 era has come

Through building CRM platform, 31 groups of marketing management, service management, parts management, credit management, financing management, debt and debt management and other businesses will go to a new level.

At present, the CRM system has been in the pumping business unit, heavy machinery business department, rebuilt business unit and 8 pilot agents, and the stable operation of 31 U.S. and Thailand 60 Yu Tian. The conditions for the comprehensive promotion within the group are also ripe.

31: the CRM 1 era has come

CRM1.0 project is optimizing 152 business processes, to achieve the 213 functions of CRM system, 32 BPM business approval process, 81 mobile business scenarios, identified 452 functional roles, completed 761 test steps, finishing more than 20 customer information and training of key users and more than 3200 people.

In February 3rd, the general online promotion conference of the 31 group CRM system was held in the Changsha Industrial Park. Sany president and CRM project director Xiang Wenbo, 31 group senior vice president, CRM Project Deputy Commander beam in the fully affirmed the CRM system to send in the pump division, heavy machine division, heavy division and other units pilot operation effect, and announced the CRM system on February 4, 2016 at 8:00 in the morning in 95 agents officially switched on-line.

In February 4th, the CRM system was officially switched to the 95 other agents in the pump business department, heavy machinery business department and rebuilt business department in February 4th. Meanwhile, the 3 major business departments such as DMS and CSM officially stopped using. Xiang Wenbo requires all on-line and promotion units to resolutely implement the requirements of the CRM project group to promote the online promotion of the CRM system.

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