Annex group: innovating and optimizing export structure to realize double upgrade of green benefit      

Facing the severe international trade situation caused by factors such as sharp reduction in commodity prices and reopening of dollar interest rate, over the past year, China's own brand industrial vehicle industry has great pressure. Under such circumstances, Anhui Forklift Group has handed out a remarkable report card: the total import and export volume has reached 194 million US dollars in the whole year, of which 166 million US dollars and more than 11000 forklift trucks have been exported for 25 consecutive years.

"It is to adhere to the supply side reform, to innovate and optimize the export structure of products, to improve the value of independent brand, and to win the hard won growth for the group." Zhang Dejin, the Secretary of the Party committee of Anhui forklift Refco Group Ltd and chairman of the chairman of the Refco Group Ltd. He took the latest forklift as an example of the "secret".

"In terms of energy saving, it realizes cooling, noise reduction, higher working efficiency; in comfort, more ergonomic design, operation vision of a better, optimize the control experience; environmental protection, not only the use of lightweight materials, do not produce industrial waste in the manufacturing process, is a real green product the." He said.

In February of this year, the group also started the switch of the national third diesel engine to the national II diesel engine product in the industry, and asked to complete the switch of production and sale of all related products by April 1st.

It is understood that the integrated innovation of national enterprise technology center based, Anhui forklift truck has been focusing on the increase and the foreign design institutions to accelerate innovation and product restructuring, especially pay attention to the green environmental protection, high value-added, high reliability products export, products exported to the whole structure to achieve a green and benefit the "double upgrade", the proportion of exports of electric forklift new energy saving and environmental protection products to further improve, only electric storage products have achieved more than 30% growth.

From the beginning, the Anhui Forklift Truck Group Co insisted on winning the victory with its own brand and opening up the international market with its own brand. At present, the group has registered 157 "HELI" trademarks in 143 countries or regions abroad. At the same time, we intensified the overseas publicity of brands. Last year, we invested nearly 5 million yuan in 16 countries in the world to support exhibitors and brand promotion, helping to internationalize strategy.

The interaction of a series of initiatives, 1-3 months of this year, Anhui Forklift Group achieved operating income of 1 billion 504 million yuan, an increase of 1.36%; a total profit of 130 million yuan, an increase of 0.08%; to achieve sales of 20785 units, an increase of 4.18%; realize the export 2864 units, an increase of 3.88.

Anhui Heli industrial vehicle import and export limited company general manager Chen Jie said, with the force of the European center in northern France last year officially put into operation, accelerate the force on the European market, machine parts and services of the efficient and quick response, enhance the company close to the service market, the internationalization of the operation ability.

Over the years, Anhui Forklift Group with cluster export capacity of industrial vehicles, engineering machinery and key parts of the three pillar industries, in more than 80 overseas countries and regions to establish a network of agents, the products are sold to more than 150 countries and regions in the world, China has become the largest and most complete industrial chain, the best comprehensive strength and economic the benefits of industrial vehicle R & D and manufacturing and export base. However, in the view of the head of the group, the road to push forward the supply side reform and promote the transformation and upgrading has just begun.

"In 13th Five-Year" planning ", internationalization is still our most important priorities and direction of future investment, but also by improving the quality and level of supply, speed up among the international first-class brand, will work together to build into a world-class enterprise." Zhang Dejin said confidently.