Caterpillar in 40 years of development     

In recent years, China's construction machinery industry has been declining steadily, and equipment manufacturers, suppliers and agents have been dismal. However, the Caterpillar, which has been in low profile in the Chinese market, has been able to perform in a few years.

But Caterpillar didn't succeed in the way of industry development. In 1980s, Caterpillar Inc had huge losses in net operating capital and cash. In 1982, the company lost 180 million dollars. In 1983, the situation was even worse, with a loss of $345 million and a peak of $428 million in 1984.

In the face of difficulties, then chief executive took the stable business model, curb losses, transformation equipment, restructured company structure, motivate employees to realize team cooperation and globalization branch weighted localization and other important initiatives, let the company almost completely changing. In the end, Caterpillar has set up a low cost, lean manufacturing, and high quality brand image in the industry.

Since 1925, the development of 90 years has made Caterpillar undergo many financial crises and changes in the economic cycle. Let Caterpillar continue to grow in the practice, seek breakthroughs in the low valley and go ahead bravely.