China's heavy truck gradually to the international road

The establishment of international market network, vigorously promote international production cooperation, adhere to independent innovation, to carry out overseas production base construction ... ... "In recent years, China National Heavy Duty Truck innovation and development, expand business at home and abroad, from" To go out ", China National Heavy Duty Truck to many years of international market development experience, for 12 consecutive years of vehicle exports in the country heavy truck industry ranks first, for the characteristics of China National Heavy Duty Truck International strategy rooted under the solid foundation of development.

Explore the overseas car production, rental sales model so that "going out" to take a firm pace

In recent years, in the domestic heavy truck industry demand in the case of low, the country "area along the way" strategy to the Chinese car prices to bring new opportunities for development, China National Heavy truck actively seize the "one way" development opportunities to accelerate the capital " Strategic pace, through investment, joint venture or mergers and acquisitions and other forms, out of a characteristic of the road. Cooperated in Vietnam, the Philippines, Pakistan, Iran, Myanmar, Morocco, Ethiopia, Malaysia, Togo and other countries to establish a KD assembly plant.

"At present, the company is most concerned about is Pakistan, is also \ In the country invested 21 projects in Pakistan has been started to invest 207 US dollars, of which the heavy truck is beneficial to the place for the car The investment cost of about 12-14 billion US dollars, we grab the "area along the way," for the international market innovation, to adapt. Only this year we received in Pakistan 20-30 orders, containing more than 860 car exports, the total value More than 3400 million dollars. "Heavy truck group import and export company vice president of Asia and Europe Liu Yunyi told reporters.

It is reported that Pakistan is currently working with China National Heavy Duty Truck and Xugong to carry out CMB car rental company cooperation model for Chinese enterprises for car rental. According to the reporter to understand that the Pakistani central enterprises, Chinese enterprises currently occupy half of the market, for the car rental market demand, but the local rental equipment can not meet the needs of Chinese enterprises, they can only lease to second - hand, three - hand vehicles.

"Diesel's reason why sales in Pakistan outside the reasons for good sales, on the one hand we large-scale network laying, China National Heavy Duty Truck into the Pakistan market has been 10 years, in the 10 years time, we set up 14 sales network , 31 secondary service stations, the basic coverage of the southern region of Pakistan, followed by our local dealer strength is strong, while the heavy truck vehicle itself to meet the needs of local customers, we will be based on customer needs to adjust the innovative vehicle settings. Yi told reporters.

In addition, in response to the "going out" strategy, and actively carry out overseas investment practice, to achieve capital and technology to go out. In May 2014, China National Heavy Duty Truck signed a joint venture agreement with the Dange Group of Nigeria. The two sides jointly invested in a joint venture to build a vehicle production plant in Nigeria, radiating the West African market.

"Nigerian factory is a group of professional projects, has been completed construction, the various accessories of the car has been reached, is expected to be put into production in December." Speaking of difficulties in Nigeria, Wang Qingyang told reporters, "Nigeria's market customers The most rare is to change their minds, how to let them from the purchase of European products to the idea of the purchase of our products, to convince them to win orders is also our technical and service capabilities.

On behalf of the first smart truck released intelligent into the international market

Not only that, in the "going out" process, China National Heavy Duty Truck adhere to the core technology as the basis, independent innovation. In September this year, China National Heavy Duty Truck Group 60 anniversary of the release of China National Heavy Duty Truck I was the first smart truck officially released as China launched the first smart truck.

China National Heavy Duty Truck Group Technology Development Center, deputy director of automotive electronics design Tian Lei told reporters, "for intelligent truck research and development, we are also based on the market demand for truck transport, and constantly improve innovation.From ten years ago, automatic shift began, Smart truck research and development on a step by step to improve, step by step break.But the anti-rollover this technology, the 2011 project, launched in 2013, two years, we conducted a variety of tests at the test site, Simulate the rollover scene, through the rollover problems encountered in the control changes, the damage to a minimum.

From the "introduction" to "going out", China National Heavy Duty Truck in the field of intelligent truck accumulated more than 30 research projects, research and development of hundreds of millions of dollars, the system to solve the intelligent truck vehicle platform, driving support system, car network and other key systems The development of a large number of technical problems, to develop personalized customer needs to meet the needs of a series of smart truck products. "To the" thirteen five "at the end, heavy truck sales into the developed countries accounted for 10% of the total export target of the strategic goal is to open the international market is an important factor." Tian Lei told reporters.

Small orders, high-tech according to customer demand "tailored"

Go out, go in, go up, heavy truck has been looking at this aspect of overseas markets, whether it is a big deal of income, or zero profit of small orders, China National Heavy Duty Truck has been firmly go.

Heavy oil Asia and Europe Liu Yunyi told reporters, "This year we have a large customer in addition to Pakistan, there are only two single customers." Originally, Morocco has a customer want to set a heavy truck coach car, and ordinary truck is different Driving position also have brakes and throttle, and the same as the car can sit behind, you must open the door. In order to meet the needs of customers, research and development departments to the circuit, the mechanical system all redesigned again, seemingly small orders, but all the time does not reflect the heavy truck technology. "This order is very small, only two. Our R & D designers have paid a lot of others feel that the loss of the sale, for us, this may be the future of large customers." Liu Yunyi said with a smile.

The same is to personalize the service is also responsible for the Hong Kong-ho company's Li Minghai. "Technology can compete with the old German brand, and we respond faster." Li Minghai told reporters that seen a variety of "tough" high-end customers, their order requirements are high, in addition to technology to international First-class, but also in the shortest possible time to provide personalized solutions.

Like the Taiwanese market, Alishan has a high elevation and undulating terrain, and the truck may be climbing for two consecutive hours. The original general engine power shortage, the dashboard will be frequent alarm. Know the needs of customers, Li Minghai quickly and Rear R & D personnel to communicate. This is why, sold to Taiwan's truck engine will have two versions: one for Ping Lu, one good at "climbing".

From the effort to build Shande card, howo, Steyr and the luxury of the four major brand products, and now has become an internationally renowned heavy truck own brand "SINOTRUK", China National Heavy Duty Truck in line with the trend of the times, the international market, today's China Heavy Duty Truck has more than 60 overseas representative offices and offices, more than 160 dealers, 590 after-sales service outlets and 10 KD assembly plants, forming a basic coverage of Africa, Southeast Asia, South Asia, the Middle East, Central and South America, Central Asia Developing countries and major emerging markets, as well as the BRIC countries and some mature markets of the international marketing network system.

Twelve years of trials and hardships, twelve of the walking sonorous. China National Heavy Duty Truck unswervingly implement the international strategy, unswervingly implement the "going out" strategy, the real let the Chinese heavy truck into the world, let the world feel China National Heavy Duty Truck.