China Heavy Duty Truck international market to accelerate the pace of transformation and upgrading
As an old state-owned enterprise, China National Heavy Duty Truck Co., Ltd., relying on transformation and upgrading, continuously promotes the competitiveness of enterprises. So is the development in the world.
In 2013, the group achieved 155218 vehicle production, an increase of 21.46%; 165237 sales, an increase of 19.91%. Achieve sales revenue of 62 billion yuan, an increase of 10.81%; to achieve export earnings of 740 million U.S. dollars, an increase of 2.97%. In the first quarter of this year, the group produced 50509 vehicles, an increase of 18.32%, sales of 49452, an increase of 15.6%. From January to April, the total exports of 6230 vehicles, the indicators basically achieve the desired goal.
Perfect international network layout optimization, and actively promote the overseas China heavy truck assembly of KD network construction, has been through technical cooperation, real investment in Nigeria, Morocco, Malaysia and other 8 countries cooperate to establish the KD assembly plant, realize the localization of production. This also led to the development of the local spare parts supporting industry and improved the life of the local people. In the construction of the international market network, China heavy truck from the original focus on the transformation of the growth in the number of outlets to focus on quality improvement, pay attention to overseas customer service service level, as of the end of 2013, Chinese heavy truck has developed a dealer network of more than 160 in the international market, to build more than 400 service outlets, more than 300 accessories sales outlets. Service parts, modification of the four network construction steadily, initially formed a wide coverage, reasonable layout, timely response the international marketing service network. China heavy truck relies on internationalization strategy to create new advantages in international competition.
Ma Chunji, chairman of China National Heavy Duty Truck Corporation, said, "the nation is the world.". Regardless of product exports or international cooperation, we must always adhere to the independent intellectual property rights and independent brands, and establish the goal of building national brands. In the international market competition, we must always grasp the initiative of enterprise operation. Only by setting up independent brand, can we strengthen national brand, and then we can get through the way of developing international market, and the way will be wider and wider.
