Construction machinery market environment is not so bad global opportunities are still a lot
Since April 2011, China's construction machinery industry has been running for over 4 years in the low valley. The industry is fierce competition, and the capacity is severely overloaded. The severe market environment makes many enterprises very nervous and anxious, and lose confidence in the future market trend.
However, in the days before the Beijing global engineering machinery industry conference and the 50 summit, from the United States, Japan, Germany, China, South Korea, Sweden, France and Italy, the global leader, but for the future development of the operation of China engineering machinery industry showed confidence that the transformation and upgrading of economic and China "The Belt and Road" strategy will bring new opportunities for growth.
"A lot of people tell me that the current industry is sluggish, the market demand is bad, the mood is very pessimistic, I don't agree." Wang Min, chairman of Xugong Group, said, "enterprises are most afraid of laziness, do not move their minds, do not explore demand, do not pay attention to the market, just want to increase output, only pay attention to immediate benefits. At present, no matter the transformation and upgrading of China's economy or the world economy, the upgrading and upgrading of traditional industries can be achieved. There are plenty of opportunities to the world, it is difficult to succeed, I will do is gold."
Chinese and foreign giants are still optimistic about China's engineering machinery industry
In the summit jointly sponsored by the Construction Machinery Industry Association of China, the United States and Korea, 2015 top 50 manufacturers of construction machinery were released. The world's most leading 50 manufacturing enterprises in 2014 were 159 billion 564 million dollars, down 10.67% from the same period. There are 11 companies on the list in China, one of the largest number of countries on the list. Among them, Xugong Group entered the top 10, ranking first in Chinese enterprises.
Hou Yunchun, the former deputy director of the development research center of the State Council, said that 11 enterprises in China were listed in the list and the first place with Japan. This shows that China's construction machinery has become an important market and important manufacturing base in the world.
Participants pointed out that the construction machinery industry, upstream connected with steel and other manufacturing industries, downstream linked to infrastructure construction, to a certain extent, also has the indicative role of the whole economy. In recent years, China's economic and engineering machinery industry is in the stage of deep adjustment. Although the market is fluctuating, China's engineering machinery industry is still a "sunrise industry".
At the same time, the recent macro economic policies, continue to release positive signals to the construction machinery industry recovery, with a series of investment plans to accelerate the floor, infrastructure construction projects, accelerating the urbanization process, "The Belt and Road" strategy deep, China engineering machinery industry in the future development of a strong driving force.
Wang Min said that in recent years, the global economic environment and Chinese major changes and adjustments, affected by the engineering machinery industry historical volatility, rising costs, increased competition, obvious tepid demand characteristics, but in the face of future opportunities, on the future trend of the industry continued to enhance confidence. Chinese manufacturers compete with the strongest foreign companies through technology and product upgrading. The global construction machinery industry, "made in China", is showing unique advantages.
The world's largest construction machinery enterprises, Caterpillar vice president of global China District chairman Chen Qihua said, China engineering machinery industry is facing many challenges, but there are also many opportunities. On the one hand, the development of China's urbanization and the construction of urban infrastructure will continue to bring confidence and hope to China's engineering machinery industry. On the other hand, China "The Belt and Road" strategy, tremendous growth opportunities will give Chinese engineering machinery industry has brought unprecedented years.
"The Belt and Road 'strategy covering 26 countries and regions and 63% of the global population, the interconnection infrastructure in these countries and regions, will become the focus of the strategic development." Chen Qihua said, "Caterpillar believes that in the process of China's transformation and upgrading, technological innovation and sustainable development will surely bring hope for the future of the industry and become the driving force for development."
"With the" The Belt and Road 'strategy deeply, Chinese manufacturers expand in the global market deeply, in the future overseas business will become an important pole to drive Chinese engineering machinery manufacturers continued to grow, Chinese will remain a global construction machinery first market position." Qi Jun, President of the China Engineering Machinery Industry Association, said.
Global competition calls for the "sustainable development" of enterprises
In the past few decades, the most leading and mainstream construction machinery manufacturing enterprises in the world have entered China. It is understood that among the world's 50 largest engineering machinery manufacturing enterprises, there are 39 foreign companies except China, and 37 have established production bases in China.
At the same time, more and more multinational companies are investing in the global R & D center in China, and importing China's supply chain system into its global business system. Through a series of deep ploughing, multinational enterprises are going to expand themselves to China with practical actions, making China the most strategically important sector in their global businesses.
"Open the door of the factory, it is the international market." Faced with the great changes in the competitive environment, Wang Min pointed out that "the pursuit of extensive development and middle and low end of the Chinese construction machinery industry has gone to the end. The Chinese equipment manufacturing industry must return from the exciting era, and go all in to study and work hard. Rational, rigorous, diligent work, we should become a new round of technological and industrial revolution, "puffiness" get rid of Chinese manufacturing direction."
The ups and downs of China's market have accelerated the pace of transformation and upgrading of China's construction machinery manufacturers. In recent years, China's leading construction machinery manufacturers continue to push forward technology and product innovation, and make it another important driving force for the development of industry and enterprises. Take the Xugong, kiloton all terrain crane market successfully achieved the first crane, 4000 tons crawler crane hoisting limit repeatedly to 400 tons, 12 tons of mine excavators, loaders, China's fourth generation of complete sets of intelligent building maintenance machinery, Shi Weiying fusion technology of a new generation of a set of concrete machinery and other high-end products are. Mass market. Xugong has led Chinese enterprises to use high technology and high value-added products represented by the largest crawler cranes, the global super tonnage excavators and large loaders, and have been successfully applied to major projects and compete with foreign leading brands.
Overseas, the influence of China's mechanical products and brands has been increasing, and the pace of Chinese enterprises is deepening. Chinese construction machinery manufacturers have gone through the initial two stages of "simple overseas trade" and "building overseas agents channels and offices", and then enter the third stage -- establishing manufacturing bases and R & D centers overseas. Some leading enterprises, such as Xugong, have entered the fourth stage - using local talent, technology, and products to promote the localization strategy of the target market. At the same time, Chinese brand products have been more and more recognized by more and more foreign users.
According to Wang Min, Xugong was the first to put his eyes on the world, and it was the first Chinese construction machinery enterprise to "go out". At present, XCMG has established a global operation system, the establishment of the European R & D center, the United States and the European R & D center, procurement center, mergers and acquisitions in Germany, Holland hydraulic parts enterprises and the German Shi Weiying, in Germany, Austria, Brazil, the United States and India and other places have a complete set of concrete equipment manufacturing base, and has been a global leader in confrontation. At present, Xugong occupies the top three in the world market in Brazil, Russia, Australia, Central Asia and the Middle East, and bulk products have entered the developed markets in North America and Western Europe.
"China's engineering machinery industry has become the dominant industry in the whole equipment manufacturing industry to the global, and the future will also achieve a higher quality of development." In this regard, the vice president of the China Engineering Machinery Industry Association, Su Zimeng, the secretary general, said.
