Fast joint Shell launched a special lubricating oil transmission
The northern winter climate is extremely cold, especially in Ningxia, Xinjiang and other areas of heavy truck drivers often because of how to choose the right transmission lubricant trouble. Therefore,Fast
Group joint Shell Companies produced a new type of transmission special lubricants, welcomed by the majority of customers.
To cater to the needs of users, Fashite 2008 started planning for the transmission of special lubricating oil projects, and actively seek partners. Shell technology in lubricating oil industry leading advantage and brand influence based on fast and shell reached a technical cooperation, jointly set up a technical team for lubricating oil special fast transmission technical exchanges, combined with related experiments, market research, product development, personnel training etc..
In 2012, promote cooperation and efforts, Fashite, group chairman Li Dakai and Shell group vice president of Asia Pacific / Middle East commercial fuel and lubricating oil business in Shaanxi Wu Ruizhen Xi'an officially signed a strategic cooperation agreement, the two sides upgraded to include domestic and foreign network development, business development, brand cooperation, team building, product marketing, close partners, technical cooperation from the strategic alliance, opening a new journey of all-round strategic cooperation, diversified.
During the Shanghai auto show in 2013, Fashite held a special press conference for new products, Shell chairman and general manager Li Dakai Chinese and Hongkong Shen Jian jointly unveiled a "mysterious" new product red hijab, lubricating oil special fast transmission officially launched.
Fashite special lubricating transmission oil, "oil shell method", is the mutual research and development of a dedicated transmission oil. The antiwear performance of extrusion, viscosity stability, oxidation resistance, corrosion and other comprehensive cleaning ability leading to similar products on the market, not only improve the life of the transmission oil and mileage, economy and can reach 2% of the fuel, and provide a reliable guarantee for better performance at special transmission quality.
Very confident Fashite chairman Li Dakai on the prospect of Fashite special lubricating oil. He said, according to the fast transmission of more than 70% of the market share, 5 million Taiwan market holdings to calculate fast, special transmission oil market is huge. Our goal is the next two or three years, oil special fast transmission of annual sales exceeded 100 million yuan.
In December 12, 2014, fast and innovative cooperation model to achieve planned joint construction of brand stores and Shell, and quickly in Sichuan, Chengdu established a special lubricating oil fast transmission of the first brand shop. At present, the store in addition to the promotion of shell I mechanical transmission special oil, but also shoulder the task of product display and brand promotion. It is understood that the new generation of shell special oil S3AD will be launched in 2015.
In 2015, Fashite will also build 31 joint brand stores in the country, further help promote the Fashite dealers authorized regional customer service special oil sales business, expand domestic sales channels, to achieve a win-win situation.
In addition, in order to speed up the integration into the global market, Fashite companies rely on independent innovation, to win more and more broad space for development in the international market competition.