John Deal: build northwest victorious army
With John Deal in China market layout engineering machinery accelerated pace, more and more outstanding dealers into the agent system of John Deal, which many of them like Guizhou handi Machinery Co. Ltd. (hereinafter referred to as Guizhou handi) such a leader, the dialogue is the hero of the company at the helm, Zhang Yuzhu.
As an accumulated 18 years of management experience in the mechanical engineering industry of the "golden warrior", Zhang Yuzhu said in a little rough, a refined. In services has American, Japanese and German engineering machinery brand in the process, he has accumulated rich experience and network resources, and choose to become John Deal's chief in command on 2014, in the Chinese Southwest Engineering Machinery market.
In a short period of 2 years, Zhang Yuzhu successfully hand in hand to John Deal to open the Guizhou market and make John Deal stand in Guizhou. Speaking of his successful experience, he concluded, "the key to winning the winning service is to win the customer's trust to occupy the market."
Introducing international brand management concept to communicate efficiently and improve response speed
Guizhou will focus on the introduction of handy John Deal brand management experience from the beginning. First of all, the realization of personnel management institutionalization, on the basis of clarity and full decentralization of the system, each post has set a clear performance assessment. At the same time, promote the flat management and fair and transparent communication atmosphere, general manager of various departments regularly call advice, to discuss the company operation system and process, to find out the unreasonable components which are optimized to improve customer service quality and response speed.
Modern management tools for team management of Guizhou handy's professional management software in addition to a tiger with wings added, in the application of finance, sales, spare parts and other core department, effective online communication tools also activate the internal management of sales, spare parts, maintenance, sales, claims, overhaul workshop and other departments. Each department has an internal WeChat group. For a specific project, WeChat group can also be established independently, so that a timely and effective communication can be established among the relevant person in charge of the project, so as to minimize the waste of time caused by unnecessary meetings.
Sincere service to create gold reputation excellence quality show ingenuity
The advantage and disadvantage of after-sales service is a brand ability to display, and is one of the core factors that the user pays most attention to. In this regard, Guizhou set up a special joint handy difficult fault diagnosis group, the group members are technical elite has many years of maintenance and customer service experience, potential failure often occur in construction machinery for investigation, regular visits to the user on the safe use and maintenance tips, to nip in the bud strategies maximize the protection of user engineering efficiently. John Deal's efficient and quick response service system relieved the worries of the users and laid a solid foundation for the rapid opening of the Guizhou market.
Guizhou is located in the southwest border area of China. The landform is complex and mountainous. The underground is rocky and the working conditions are complex. It has great damage to the structural parts and chassis parts of engineering machinery and equipment. Many failures that are working in the North may not happen in Guizhou. In some worksites with more complex working conditions, equipment needs long and uninterrupted high load operation, and higher requirements for all aspects of the performance of the machine are put forward. In order to make the machine more service in Guizhou local conditions, John Deal often invited Guizhou handi team to Tianjin factory production line of investigation and discussion, proposed and implemented to meet user needs more improvements, which are typical cases. For example, in just entering the market main China Deere launched the earthwork bucket, in the Guizhou area encountered hard strata wear faster, Deere specifically developed for this problem and the welding process of rock bucket, the bucket rod is optimized, thus greatly enhance the strength of structural parts. In addition, the Guizhou market of stone factory users more, John Deal newly launched standard crawler excavator is to meet the needs of such typical users.
Tacit cooperation opens the Guizhou market to adhere to the "user first" subduing Heart Sutra
Zhang Yuzhu appears in the promotion of engineering machinery rely on word-of-mouth marketing, he depends on the mode of John Deal through word of mouth gradually increase brand influence in the local users, and practice the process, he spent two years. In this process, John Deal and Guizhou handi reached a high degree of understanding, dealers collect customer demand and advice from a market, after finishing in the analysis and feedback to the John Deere Company, and always get timely feedback and cooperation solutions for the first time. Zhang Yuzhu said: "with strong support from the rear, I can lead my team to take the lead in the Guizhou market and bring high-quality products and services into it."
After two years of time still work, John Deal won the initial success in the Guizhou market, Guizhou handi work center also began in the maintenance of existing customer base, vigorously expand the transfer of user channel and improve the market share of the direction. Zhang Yuzhu believes that after promoting equipment sales, after sales service continues to follow up, and gradually form the word of mouth effect, in order to consolidate the winning fruits. And listen to the voice of the customer, and they advance side by side, John Deal is Guizhou handi continued development of the winning heart.
