Liugong customer value added series
In 2016, though the mechanical market is improving, there are still many challenges. The most obvious is the loader market, and the shrinkage trend is gradually showing. Tough market conditions and trends, to the manufacturer until the user has brought the ineffable pressure.
In order to further enhance user value, Liugong officially released its long-awaited "new value proposition customer value 4" plan in Zhengzhou, Henan in January 21, 2016.
This set of customer value added program includes four plates, including 1, 2, 3 and 4. The four plates complement each other and have their own characteristics.
"Customer value 1" technical value, with a full range of products and key parts of the progress of technology, for customers to create value; "customer value 2" green value, with energy-saving emission reduction products, old security system to achieve the customer with low cost and high efficiency operation; "customer value 3" intelligent management value that is the intelligent lifting equipment operation management efficiency; "customer value 4" is a comprehensive solution for the customer value, customized industry overall solution and the whole value chain of value-added solutions. Through the four systems plan, Liugong will provide more targeted and customized value added programs for users of different groups, different fields and needs.
In China's engineering machinery industry, Liugong is one of the most advanced manufacturers with the longest history, the best product line and business sector, and the highest degree of internationalization. Worldwide, Liugong has a number of overseas R & D institutions such as North America, Britain, Poland and India, and in 2015, the only earthmoving equipment R & D center in the industry was built. In the field of core supporting parts, Liugong has achieved substantial breakthroughs, and has firmly grasped the world's top power, transmission and hydraulic system industrial resources, which has been restricting the development of China's construction machinery industry. Research and development, the improvement of industrial chain, let Liugong products both in the traditional application field, or under the extreme conditions, have achieved a perfect performance.
Liugong analysis of "customer value-added 4" scheme, in essence, is the "full value chain of the user, the full use process, the whole life cycle value added" concept of concrete embodiment. Through the 4 value-added scheme of customers, Liugong should further let users know clearly how to calculate user value and profit, and how can users maximize profits. Through the 4 value-added scheme of customers, we not only need to solve the current challenges facing users, help them out of difficulties, but also enable users to continue to develop in the future, earn money continuously, and achieve new experience of truly good value.
The strengthening of the competitiveness of the industrial chain enables Liugong not only to provide users with high quality, high reliability products, but also to provide better support for customers, such as parts supply, Liugong, remanufacturing, leasing and other links, so that customers can achieve greater benefits.
Under the joint promotion and advocacy of Liugong and other leading enterprises in the industry, the construction machinery market of China will be able to go out of the trough faster and enter a new development platform. Qi Jun, President of the China Engineering Machinery Industry Association, said. Therefore, the value of the whole industry, enterprises and Chinese construction machinery end-users will be better improved, and the future development will be more open. To this, Qi Jun added.
"The external environment of China's construction machinery industry is changing. The development mode of the whole industry must be changed as soon as possible, and the focus of business competition should also be adjusted accordingly. Customer orientation and value orientation are important directions for future development. The "customer value added 4" scheme is the concrete action and performance of the enterprise's transformation and upgrading.
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