Made in Hunan: "go out" and look for the blue sea with the help of the BMW Exhibition

The industry is experiencing the "labor pains" Chinese engineering machinery penance strength, borrow "Dongfeng Belt and Road Initiative" looking for overseas new blue ocean. German local time 11 days, is regarded as one of the world's three largest construction machinery exhibition event of the German BMW Bauma2016 curtain in Munich, including ZOOMLION, Sany, Hunan manufacturing have appeared, launched at the overseas market customized products.

BMW exhibition, Germany, is the world's largest and internationally influential professional exhibition of construction machinery, building materials machinery, mining machinery and construction and engineering vehicles and equipment. It is held regularly every three years in Munich, Germany. According to statistics, there are 323 enterprises exhibiting in China at the last exhibition, second only to Italy (477). The rapid rise of China's construction machinery industry has become a highlight of the exhibition.

As the domestic engineering machinery industry leader, with ZOOMLION concrete machinery, lifting machinery, engineering, construction crane, construction elevator and industrial vehicles such as the 38 major product exhibition, CIFA, M-TEC and RAXTAR sub brand will collective appearance, after the visual design and new painting New All Star products will be a "green aurora gravel, ash, ash star" debuted in the international construction machinery exhibition.

Exhibitors exhibit their unique charm of innovation in three aspects: new material application, green energy saving and intelligent design. They all follow the needs and preferences of European customers in terms of product performance, technological innovation and appearance modeling. The relevant person in charge of ZOOMLION, this exhibition will be on display at the white Industrial Park of local production and assembly of the new Belarus and the old truck crane chassis manufacturing enterprise MAZ cooperation model, construction elevator fusion of Holland Raxtar company introduced advanced technology, beautiful and practical, as one of the forklift and other kinds of international new products.

Sany has 11 new excavators, 2 pavement machines, 1 cross-country cranes and 1 loaders. According to the 31 group, this is the 31 time the first time to display a series of excavators suitable for European market, which means that 31 excavators will enter the European high-end market.

In 2012, 31 acquisition putzmeister. With that year, Putzmeister profit, after the performance of rapid growth. Putzmeister profit doubled in 2015. The BMW exhibition, known as the "elephant" said Germany Putzmeister will carry more than 20 sets of product appearance, and 31 staged scene like a dragon dance".

From the characteristics of ZOOMLION and Sany exhibitors, it is easy to see that the construction machinery industry waiting for "warming up" in Hunan has changed the development mode of blindly seeking quantity in the past, seeking the green transformation of Hunan manufacturing to Hunan intelligent manufacturing. Along with the progress of the implementation of the national "The Belt and Road" strategy, the overseas market has become the new blue ocean for development.

In recent years, ZOOMLION has stepped up its overseas market expansion through various forms of strategic layout, such as the Sino foreign capital, the self built sales network and the local chemical plant. The acquisition of Nadoule, Lazi Belarus, India's largest single signed, just past 2015, ZOOMLION sea moves frequently. It is understood that in the next 3 to 5 years, ZOOMLION is expected to achieve the target of about 40% of the total revenue of the company.

The 31 group by focusing on key products, focusing on key areas of the "double poly" docking "strategy The Belt and Road, continued to force overseas market. Today, 31 have factories in Turkey, Russia, Belgium, France, Germany and so on, and also have their own industrial parks in India. They are planning to build industries in Ethiopia, Africa.