New year's new goal: the marketing of Liugong forklift

On the occasion of the coming of the Spring Festival, Liugong successfully held the seminar of marketing innovation work in February 2nd, and the Liugong forklift marketing staff held in the creative space conference room of Liugong global R & D center, in 2016.

The meeting was chaired by the deputy general manager of forklift and general manager of marketing company, LAN Gu.

At the meeting, first around the 2016 marketing goal, LAN put forward 4 aspects: how to carry out value marketing, how to achieve annual sales target, how to improve dealer channel management and capabilities, and how to achieve breakthrough in six aspects.

Later, the participants were divided into four groups, each group member according to the topic combined with the company's strategic development plan and the actual situation of the marketing area, talk about understanding, talk, talk about the development of initiatives, it is a brilliant "brainstorming", an ideological confrontation and collision point "group association".

The atmosphere of the whole conference was relaxed and joyful, and many people gathered their minds, gathered wisdom and planned for the future, and reaped many good strategies. The last stock division vice president and forklift general manager Wang Taiping from the customer needs, Liugong advantage, Liugong value-added 4 aspects of the brainstorming diagram for the view through the analysis and summary to concise and to the point, 10 subjects, each department will be subject to requirements of the marketing plan to do more detailed, to solve practical problems and vigorously promote the marketing innovation, enhance the brand influence, cohesion, and strive to complete the 2016 sales target.

The saying is good: people pick up firewood high, three stinky cobbler top Zhu Geliang. Through this meeting, Liugong forklift has laid a good foundation for the continued resplendence of 2016.