SEM Machinery media released on brand new logo  

Recently, Shandong Machinery Brand held a media day in Beijing, at the event, Caterpillar (Qingzhou) Co., Ltd. global channels, sales and marketing director Mr. Wen Licheng said, thank your support and media friends for a long time, he was still in the media reporters to share and show the latest SEM Machinery Brand identity.

Since 2008, Shangong machinery brand officially joined the Caterpillar family, and quickly became an important strategic brand on the market performance of Caterpillar in the practical. In the past ten years, Caterpillar brand of Shangong machinery have invested a lot of resources, the development of new have better quality and higher reliability of the wheel loader Shangong machinery brand products, the product line will be extended to the roller and crawler bulldozer grader, Shangong machinery brand, and in 2013, officially Shandong Shangong Machinery Co Ltd was renamed Caterpillar (Qingzhou) Co., ltd..

In order to further enhance the Shangong machinery brand, Caterpillar Inc approved brand endorsement - the original "SEM Machinery" brand identity change "- SEM Machinery Caterpillar's brand", the endorsement further demonstrates Caterpillar brand of Shangong machinery commitment and confidence.

SEM Machinery and media reporters the media day opened the mode with paint oil paintings. Reporters in the four groups of loaders, graders, bulldozers and compactors, through their brushes, transform their deep love for construction machinery products and industry into a vivid machine image.

The reporters spirits high, said "this is the first time to study the mechanical structure of the special attention, impressive, thanks to the SEM Machinery gave us another interesting and intimate experience."