Shaanqi first quarter Crazy Fishing gold ""
Often see the entertainment stars comeback fishing gold news, fishing gold not just entertainment exclusive, recently, in Weichai Power, SHAANQI Crazy Fishing "hardware", together with the small series soon to see.
The first quarter of this year, the amount of civilian sales compared to the same period last year growth of 55%, the growth rate of the first industry; market share rose 4 percentage points, the growth rate of the first tractor industry; an increase of 100%, the growth rate of the first tractor industry; market share increased 6.5 percentage points, the share of the industry growth rate of the first tractor, rose to second year-on-year growth of truck industry; 300%, 5 percentage points of share growth, sales growth and market share are the industry first.
Good results can't do without a good marketing plan
"The adjustment of product structure with successful marketing transformation, make Shaanqi ushered in a qualitative change." The amount of marketing company marketing department relevant responsible person said, "this year, the amount of competition in the market is gaining a comprehensive upgrade."
Before the March data show that in each target segments, the amount has outstanding performance. Which is due to the strength of their own, line marketing mode also cannot do without getting off, and the tricks of the marketing activities to promote.
"The market is fiercely competitive and we have to get fast." In Shaanxi people there, we can feel more intense competition concept and awareness. The modern war to faster the initiative, with accurate and relentless "victory bonds, in segments, Shaanqi never had the slightest slack.
Regional market promotion as one falls, another rises in the existing surge high and sweep forward, Shaanxi 720 degree value of experiential marketing stage, and into the professional and targeted aspect: for hazardous chemicals tractor "safety 365, save for China" theme activities, according to the X3000 gold version of the "gold", to enhance the customer experience "I made my truck to customer experience activities, X3000 gold version of the Chinese new year experience, no wonder the sales from February 4400 in March soared to 000.
In 2015, the amount of time the full line of products "industry, lines" precise positioning and marketing system, fully meet the precise needs of the user of the product. It systematically divides the heavy card industry into 31 segments. In 2016, the policy of "customer orientation, market segmentation, strengthening transformation and service transcendence" was put forward. Among them, the "strong transformation" has been mentioned in a very important position, and its core orientation is the adjustment of product structure and the upgrading and innovation of the product line management.
At present, the amount of product marketing department has been fully implemented, the company headquarters in a truck (cold chain, express), port tractor, dangerous goods tractor, muck truck, 8 * 4 truck project group, and establish lines of organization structure in the regional offices, regional general manager set up under the traction dump, cargo, special products, business managers, dealers and even points to lines of market contract, and strive to achieve intensive and meticulous farming and professional marketing.
On this basis, the amount also strengthen the marketing planning efforts. For example, for domestic and industrial goods transportation field, the flagship high-end models Delong X3000; coal transportation main push new M3000; express, cold chain, waste, hazardous goods transport and port tractor and other popular segments, the amount also achieved breakthrough success.
If you give 5% more effort than someone else, you may get more than 100% of the others. "We judge that, based on the competitiveness of the product itself, this strong growth momentum will continue in the second quarter." The person in charge said.
A good product will speak to yourself
Even if sales gains across the board, reputation grew, the amount of slack in product details never ascend. "After the launch, we can get a good response to the market quickly, or we must attribute ourselves to the high value experience of the product itself, so that we can be widely recognized by customers. The responsible person said, "the amount in each market segment, are focused on enhancing the competitiveness of their products, in every business sector, will strive to achieve customer satisfaction."
Five individual champion is behind the seemingly easy pocket, leinian Shaanqi seeking transformation and development of the qualitative results. After nearly two years in the high road logistics market still work, with X3000 as the representative of the amount of Delong brand high-end models obtained significant increment. The relevant person in charge told said: "the first quarter of this year, Delong X3000 sales growth is faster, the first 3 months of sales have exceeded 5000 units, the total sales volume reached in 2015."
For Shaanxi, the launch of gold version of the original intention is to save the operation cost by optimizing the vehicle, allowing users to get real benefits. The gold version of the whole car is powered by 480 horsepower to 550 horsepower, and by reasonable power matching, the cruising speed can reach 80 km / h at 1.5% slope. The main push AMT Delong gold version of X3000, will be more accurate by shifting to save fuel, further improve the vehicle running mileage.
Delong X3000 is a new product to market the amount before the end of 2014, in a very short period of time, the cumulative sales break million mark, the industry inside. X3000 darling, Shaanqi wins while chasing the end of 2015 Delong X3000 Gold Edition is available, not only to lead China heavy truck into the 500+ era, will be more characteristic Shaanqi products "saving and comfortable" play the most incisive, thus leveraging the logistics and transport industry "Pyramid" at the top of the demand.
The gold version of the X3000 by increasing the internal dimensions, let the vehicle interior space is more spacious, more details of the design of human nature, such as sleeping under the width of 90 cm, can let the driver get better rest; four cab + seat airbag airbag damping shock absorber can greatly improve the comfort of occupants.
In 2016, sales of 10 thousand X3000 implementation plan Shaanqi Delong, flash has won half of the index. It is worth mentioning that, by X3000 for the main products to Delong pioneer column, Shaanxi brand across the target market, gains highly recognized by users. Especially in the 6 * 2 tractor market, Shaanxi performance eye-catching, despite the coal market downturn dragged Shaanqi cumulative year-on-year sales and market share growth in the industry first good results.
In the amount of heavy truck industry initiated the value of experience, will have been vocal characteristics of "saving, comfortable" as the most outstanding product. For customers based on the concept of saving, to constantly improve products, improve product quality. In assembly
In the amount of heavy truck industry initiated the value of experience, will have been vocal characteristics of "saving, comfortable" as the most outstanding product. For customers based on the concept of saving, to constantly improve products, improve product quality. In the trainswere, chassis layout, ride comfort and other aspects, the amount has been in the pursuit of "better".
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