Shaanxi Zhongqi: market adjustment Shirupozhu
In the 2015, the whole international environment seemed to be in a state of sluggish and lost the vibrant state of the past. The construction machinery industry is also in a weak state. Affected by this, the domestic heavy truck market suddenly cooled. In 2015, the industry showed a total decline and structural change characteristics. The engineering vehicle market represented by the self unloading truck continued to decline, and the proportion of the logistics vehicle market represented by traction and truck continued to rise.
Shaanxi Zhongqi: market adjustment Shirupozhu
In the face of adverse market environment, overcome the Shaanxi heavy duty truck dump truck, natural gas trucks and other advantages of traditional plate depth adjustment pressure, timely adjustment of strategic thinking, from the beginning of 2015 to actively carry out the adjustment of product structure, on the basis of consolidating the traditional advantages of the dump truck, break the highway logistics car market, pushing the truck and the amount of the development of tractor.
Promote the product and market structure adjustment, increase the external market development efforts, to occupy the market, at the same time to establish quickly to meet customer needs and create customer value of the operation system of internal optimization as the goal, steadily promote the reform of internal processes and mechanisms, to further enhance the efficiency of overall operation.
At present, the amount of market share increased to 14.8% (according to the first commercial vehicle network statistics), industry ranking rose to fourth place, enterprises for six consecutive years ranked the top thirty China machinery 500. As China's economy has entered the new normal of deceleration, shift and transformation and upgrading, the driving force of economic growth has gradually shifted from investment and export upgrading to collaborative drive of investment, consumption and export.
Shaanxi heavy duty truck to the customer as the center, accurate customer demand, innovative marketing model, subdivision of the heavy truck market, seeking industry breakthrough, has promoted the upgrade of the X3000 expansion, the truck fully listed, effective implementation of in-depth study of industry segments and Ji'nan, Shijiazhuang, Ningbo, Guangzhou and other typical regional strategies, through the year the adjustment of product structure and transformation of heavy truck products and market structure more reasonable, to achieve a smooth transition from the brand to the logistics engineering expert expert.
Among them, since the Nissan X3000 high-end new brand since the end of 2014 listing, first year sales outstanding; de M3000 6 * 2 diesel lonxin tractor market share increased 7.7 percentage points, set a new benchmark for economic logistics; 2015 July Shaanqi listed all vehicles annual sales grew more than 300%, covering the express regional distribution, daily industrial products, cold chain transportation 11 market segments.
In spite of a huge change in the heavy card industry, stress is often the cause of greater motivation for both the wise and the strong. From the past to the dump trucks and engineering vehicles for the advantages of models, using natural gas car world. To achieve success in 2015 with tractors, trucks, and to achieve full bloom in multiple market segments of the market, the amount of energy in the harsh market environment has made great progress thanks to unswervingly transformation.
As a pioneer of industry transformation, it will continue to accelerate the pace of transformation and innovation, promote industrial upgrading, build the international well-known, the first echelon, the domestic heavy truck has ranked the vision of globalization, has a unique business model of the grand blueprint of shaanxi.
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