The 31 e-business Era
E-commerce is a symbol of the rapid development of the era, more and more people enjoy the convenience of life from the Internet. The construction machinery industry has experienced a transformation from the world economic turbulence to the traditional business mode, and has launched a transformation fever. E-commerce will be their center of attention.
Recently, 31 launched the theme of "31 Juhuasuan" on the official website platform. This is the beginning of the 31 e-commerce attempt, though it is only the beginning, but it has a huge impact. And 31 will also be used as a case of the industry transformation test, and his results will be followed by other enterprises in Jiangbei.
The 31 group's home page launched a special sale is not closed all the year, using the Internet e-commerce model, 31 in the engineering machinery industry has made a breakthrough. Combined with the promotion of the Internet, the new marketing concept and thinking have been added to the Internet, and it has gone out of an acceptable road of transformation of traditional enterprises. 31, not only has built its own electric commodity platform, it has realized the online link from B to C, but also saved the intermediate cost for users, and promoted the purchase experience.
Facing the current situation of the market industry, the traditional enterprises have been besieged by the electric business, which has made it at the edge of embarrassment. How to change in the end? How the transformation will make the enterprise lead the whole body. Traditional enterprises must have a conservative mentality, and still take the old routines to make the transition. For example, open an online shop, make a WeChat public number, or recruit some people to run the company micro-blog and so on. Perhaps 31 of the move can allow traditional enterprises to reflect on the transformation of e-commerce, in the end how the transformation can make the enterprise transition risk minimal and the transformation of success. Then, who will be the next successful transformation business or who will be on the way of transformation? Will 2016 usher in the transformation trend of traditional enterprises?
As a heavy machinery enterprise, this is undoubtedly the forefront of the same industry, and at the same time in the whole traditional industry with a good head. Those enterprises that have been watching but still have no action have not only seen the transformation trend of the Internet age, but also witness the change of the era.
Do not do business although it will not necessarily die, but it is necessary to do business with the lack of network channels, for enterprises is a big loss. E-commerce is a kind of thinking, it is the use of all available Internet resources to the development of the enterprise. For example, the marketing model of different platforms, the establishment of different channels of brand, for the enterprise, the Internet will be a good tool.
Of course, the transformation of the Internet does not mean that the transition can be successful. Even Jingdong founder Liu Qiang Dongdu stressed that if the transition is not determined, the policy is not clear that as the business department removed. The traditional business model should realize that the Internet and e-commerce are not only a department, not just an online store.
The study of Internet business is to study the users' psychology and grasp the user's Internet behavior. Pushing their most needed products to them in time, such an Internet model may be the hottest business model at the next stage.
In 2016, after several years of rapid development of mobile Internet, the innovation of O2O mode and the transformation of various Internet industries, it is possible to usher in the transformation trend of traditional enterprises. A large number of real business people are engaged in the construction of the Internet in the industry. Some small and medium-sized sellers on the Internet platform have realized their own value, and those who are still watching are those powerful traditional enterprises. They believe that even if the offline channel is shrinking, it is still the main channel for the company.
Why don't we try the online channels? Moreover, for the enterprises themselves, the transformation Internet can be carried out step by step, through a long period of transformation to help companies bring the genes of the Internet.
In fact, a few days ago, Ma Yun, Liu Qiangdong debated not whether or not to do e-commerce, how to do e-commerce problems. Traditional enterprises have big online platforms such as Taobao, Tmall and Jingdong. Based on the huge data flow and solid platform, the cost of online shop selling products has been reduced a lot. The business model based on the platform and the Independent Cooperative Logistics distribution have solved the problem of the arrival of the product from the manufacturer to the user. It is the advantage of the Internet to help enterprises save product costs and provide better products for users.
31 of the dream of e-commerce has begun, and the results of the transformation will become increasingly prominent. For many years the layout of the traditional business will perhaps be effective in this year, so the transformation tide coming to weak economic Chinese marked a booster? It is necessary to look at these enterprises in the transformation of the way in the end to what stage.
Wonderful recommendation:
In 2016 Chinese Deji machinery - Langfang international economic and Trade Fair
The overlord "Maiden" in China
Lovol dress up agricultural supply side structural reform
