The Belt and Road policy for Jiangsu Liugong tasted the sweetness
Jiangsu Liugong is an investment and construction enterprise in Jiangsu, which mainly produces small engineering machinery in Guangxi. In recent years, the national The Belt and Road policy for Jiangsu Liugong tasted the sweetness of the enterprise actively along the "The Belt and Road" policy guidelines of the country to vigorously develop, get a good momentum of development.
Jiangsu Liugong mainly produces 125 horsepower wheel loaders, slip steering loaders, excavating loaders and other small series of engineering machinery products. The "Liugong" brand loader produced by Liugong in Jiangsu is a national famous brand product. It is the first brand of engineering machinery approved by CE in China.
Since the construction machinery industry entered the "cold winter" in 2012, it has been worse than a year. Why can Liugong in Jiangsu achieve counterattack in the background of general downturn? General manager Gong Xun said: "the country is mainly due to the The Belt and Road" strategy. "In the first half of this year, sales increased by 20%, sales increased by 30%, profit increased by 500%, and 60% of the products were sold to the international market." The day before, in Jiangsu Liugong Machinery Co. Ltd. visit, general manager of the company, a group of data reported by the Gong Xun people eyes.
This is not a big words, but a very real sigh. Three years ago, under the influence of the economic environment, the domestic demand of the machinery industry was generally declining. The sales of the main products of Liugong in Jiangsu fell very quickly, and a new way was to be found.
At this time, coincides with the country put forward the "The Belt and Road" strategy, from 2013 onwards, Gong Xun took on the R & D team, along with "The Belt and Road" a country of a country to run from Azerbaijan to Saudi Arabia, Russia, the United Arab Emirates to Germany, walk the road to walk from the sea, Malaysia, Thailand, Indonesia, Singapore again, to India, Brazil, the three year run in nearly 20 countries. Everywhere, Gong Xun will go to the construction site of local workers, and chat tools, chat equipment, so the R & D team according to different countries and regions of the market demand, in the premise of not affecting the quality of products, according to the wishes of the customer, to below the international mainstream products market from 10% to 15% of the price for the production reliable and beautiful products. With the personalized product and the global marketing network of Liugong in Jiangsu, international customers have begun to recognize the products of Jiangsu willow industry more and more.
In more than two years of "running the world" in the process, Jiangsu Liugong from the original 9 products, fast fission, has developed a machine, skid steer loaders, mining engineering machinery loader three series more than 30 kinds of models under 100 horsepower small wheel loader, the products can be widely used in the field of municipal the construction of military equipment, and other farm management. In over 30 kinds of loader market, the Liugong products share is the first in Jiangsu, and its technology and quality level is in the lead. Slippage steering loader technology fills the gap in China, which represents the future development trend of small construction machinery in China. The proportion of sales in the international market has also risen from the initial 20% to about 60% of the present. In the course of 12 years' development in Jiangsu Liugong, a new record of the demand of the international marketing department loader exceeds the domestic demand for the first time.
From the beginning, Jiangsu Liugong's rich history, the company start from the low, free from arrogance and impetuosity, the price does not drop from the quality and price in the international market, with high quality and high performance to win the trust of customers, and ultimately successful, recognized by the international market. It is believed that the success of Jiangsu Liugong brings some kind of thinking to some people.
