The first new media seminar held by ZOOMLION      

  Now, with the Internet, television, newspapers and other media continues to rise, especially the "generation Internet plus" concept. The engineering machinery industry has paid more and more attention to the publicity. In July 14th, the first new media seminar of ZOOMLION was held in Changsha as scheduled.

The first new media seminar held by ZOOMLION

The campaign aims to further the integration of new media resources, strengthen the application of new media, new media, new media practitioners improve thinking, skills and qualities, enhance the expression of content, method and effect of the new media communication system, the construction of brand value social interaction, reputation and reputation.

The ZOOMLION brand publicity department, global marketing department, the Department of party work, in the school of management and the concrete machinery company, crane company, environmental industry companies, heavy machinery company, overseas companies, Financial Services Company and other departments and branch nearly 60 line staff attended the seminar, propaganda minister Wang Xuhong presided over the brand.

"We will organize implementation of new media resources, build the new media platform, explore new media communication mode, the formation of the new media team, to form a joint force, lean innovation, create new media brand new industry benchmark", led by Sun Changjun ZOOMLION in charge of the first new media seminar summary speech said.

On that morning, speaking on behalf of on new media work experience, business case and future thinking conducted a live demonstration and practice case sharing, fascinating, experience feeling, thinking of the development of deep resonance.

"The new media communication will always serve the market, the content is diverse, the form is diverse, there is a texture, there is a selling point, will have a point and bright spot." Concrete machinery company marketing director Tang Di share said.

Guo Yan, the marketing Minister of the crane company, believes that new media communication should focus on interaction participation and flow thinking, do well in brand stickiness and vitality, and ensure brand competitiveness.

The first line experts from the new media outlets invited by the company asked questions and answers in the afternoon's interactive communication, and answered questions of participants at the scene, giving constructive suggestions and suggestions.

"The reason why we held this seminar is to conscientiously implement the relevant directives and requirements of the chairman about brand strategy and development, publicize the brand and spread the value of the company. At the same time, with the profound changes in the Internet development and communication environment, we live and work in the wide application of new media and change, so, in a profound understanding of brand communication problems, to correction the way we work, based on the advantages, padded short board, so that the new media has become an important carrier the channel and internal service brand communication, service, communication service of social interaction, effectively change the style, upgrade mode. As a result, this workshop was a mobilization meeting, and at the end of the year we opened a new media work meeting to sum up work and experience. " Sun Changjun said.

In the summary, Liu Chi, deputy secretary of the company's Party committee, said that in the new media communication work, we must strengthen learning and strict self-discipline, and strive to do well in our own affairs, make the characteristics and serve the transformation and upgrading of the company. "The next step is to integrate resources, brand strength, planning, innovation, refinement measures, content integration, forging team, activation of interest, learning by doing and learning when dry, strong, orderly and effective exploration of new media communication mode, mode, path and ecology."

"The brand publicity department will explore and implement the new media communication work, so that brand communication can contact employees, contact customers, and face the market. Through the comprehensive and innovative application of the new media, a new way of brand communication and market promotion with unique ZOOMLION features is created. Minister Wang Xuhong said.

New media, as its name implies, is a new type of brand publicity, using the advanced communication platform to publicize the value concept and brand advantage of the enterprise. In general, one of the products is to publicize its own products. This is the purpose of the new media Symposium of ZOOMLION.