The future of the 2016 heavy card distribution is unknown       

In 2016, the year of the monkey, journey to the west "where" sing the high streets and back lanes and our heavy truck market, now

Like this song. Transformation or persistence, which is a big headache for heavy truck dealers this year. Why do I say this? Let's interview with distributors around here and listen to their voices.

Transition or persevering, this is a problem

"In 2016, we will focus on the transformation, from the dump truck to the tractor to the tractor, this year is the transition year, we must do well." NiGuti, sales manager of red rock heavy card in Beijing, said.

"In 2016, Beijing area will also be the main engineering dump truck. As for the transformation, this year should not be the focus. " A dealer in Beijing, Jianghuai gel, said.

It's hard, not two days a day.

For the heavy card dealers, the hardships of 2015 have passed, and the 2016 are facing a new round of opportunities and challenges. In the previous market survey, a number of heavy card dealers mentioned that local sales have dropped by more than 50%, and the phenomenon of net return is more likely to occur.

In the lunar new year on the eve of the dialogue, a few heavy truck dealers in Beijing Doudian car city, for them, is not so hard to learn from 2016, but also in trouble. The transition has become a problem that many dealers are considering.

Adhere to school: stick to changing market segments

Relative to Hongyan, the dealer took "change" as the main theme of 2016. A dealer in Beijing of Jianghuai Ge FA focused more on customer maintenance and quality assurance. Among them, the construction car, the truck and the wingspan are still their main models in 2016.

According to the person in charge of the city in a Doudian car, its 2015 sales fell 33%. "Beijing the second half of last year, the five national standards, but in five models to be finalized until the end of December 8 to December, we have almost no orders, one did not know the price, there is no two parts configuration, either dump truck or not with the customer details. Although there are some old customers to book here, but we have to keep in touch with them, and then notify them when the time is ripe. After the country's five specific standards were set in January, we sold seven wingwingcars. "

As for the sales plan of 2016, the person in charge also gave his own opinion. "In 2016, we mainly sold 3 cars of 9.5 meters, 8.5 meters of trucks and winglets. At the same time, we developed new customers on the basis of Stabilizing our old customers, and publicized them through customer's word of mouth. Besides, different cars have different customer groups. The engineering cars are large customers. The general orders are 5 or more. The wingspan cars and trucks are mainly retail investors, orders are generally within 4 vehicles, which requires us to carry out in-depth customer needs research.

When asked whether a transition would be done, the person in charge gave a negative answer. Compared to local brands, Jianghuai tractor advantage is not obvious, but the truck, truck and the wingspan truck models in Beijing market is relatively competitive; and we have been selling these models, in the Beijing area have a certain reputation, so in 2016 the transition is unlikely. But if there is a customer who wants to buy a tractor, we can also offer. "

Transition School: Seventy-two change in practice and eighty-one difficult to laugh

In the journey to the west, Tang four from the road can be described as striking one snag after another. Similar to that, although dealers and car companies are trying to improve their performance, the commercial car market in 2015 is still in a sigh. How to successfully spend the 2016, become the most important concern of the heavy card dealers, transformation or not has also become the first branch of the road they have to face.

Horace said, in 2016 they will be from the dump truck, turn to the direction of the development of tractor. "Due to the lagging response to market changes, Hongyan has learned a lot in 2015. This year, Hongyan company also put the transformation in a prominent position in the annual business conference. Therefore, in 2016, Hongyan will focus on the field of tractor in Beijing area. In addition, red rock in Beijing area is not perfect, and one of the reasons we do it. "

When asked about the outlook for the market in 2016, NiGuti gave his opinion. "No one can talk about the market now, but it is certain that the cold chain logistics industry will be an important growth point, which is also a key area of development in 2016."

NiGuti explained, "because of the national logistics industry in recent years has been growing, I predict this year as well, especially the development of the electricity supplier to greatly promote the express industry; two is determined by the special conditions of Beijing area, Beijing people more widely, the demand for consumer goods is also large, like fresh vegetables, which need to be imported. Therefore, I have no small hope for the cold chain logistics. "

Neutrality: the construction of the engineering car is still in transition, and there is a walk to see

Compared to the above two dealers' clear attitude, Fukuda and the resellers of the heavy truck brand gave a relatively vague answer.

Beijing silverside Star Trading Co., Ltd. deputy general manager of sales Tian Guorong said, 2015 silverside star Futian car sales volume is 173, a year-on-year decline of about 60%. Among them, there are more than 40 light trucks, the rest are all heavy trucks, and the proportion of tractors and engineering vehicles is half. The 5.6 kinds of dump trucks and 6X4 tractors sell better than those of the two models.

Tian Guorong disclosed that the sales target of the company in 2016 were 210, of which 160 were heavy cards and 50 were pickup. "I know a lot of dealers have returned to the net, and now all the four or five remaining in Beijing are still sticking to it. At present, we are the largest Fukuda 4S store in Beijing, which has been established in 2004 and has been in 2016 for 13 years.

When asked about the 2016 view, Tian Guorong thought, "after July of this year, the market may be better, mainly due to the large-scale infrastructure projects, such as airport construction, railway and subway expansion. In terms of specific vehicle types, half of the engineering vehicles and tractors are available. Although the foreground of the dump truck is very poor, there are still some markets in Beijing. After all, there are still many projects in Beijing, and municipal construction also needs garbage trucks.

"I think so far we don't need a transformation, we are here the engineering vehicle has its own brand influence, as far as I know, in 2015 the Beijing project car demand is 200 units or so, our shop sold dozens of cars, the market share is still good, will not easily make changes." When it comes to the direction of traction vehicle, Tian Guorong gives a relatively neutral explanation. "Two, most of the large logistics companies are in Shanghai. Customers do not need to buy vehicles in Beijing, and Beijing licenses are also troublesome. In the future, we will still sell the pickup as a sideline, it is impossible, as far as the change is to see.