The overseas market of new energy vehicles with good Shaanqi
In recent years, Shaanxi cultivating overseas cooperation mode. Now, it has extended from general trade to SKD/CKD assembly and technology transfer. In fact, Shaanxi Automobile overseas strategy has also been developed to comprehensive localization.
As the only one heavy truck production enterprises, Shaanxi Automobile Group has been through in recent years overweight new energy vehicles, force overseas market, expanding its territory of heavy truck.
Despite the Russian oil economy market contracted sharply, and the influence of natural gas heavy truck industry in the doldrums, but Shaanxi public data show that the amount of 1-4 month sales of 31 thousand and 100 vehicles, an increase of 15%, the market share of 14.5%, sales rose to stabilize.
In fact, as the heavy truck market ranked first in natural gas enterprises, Shaanxi Automobile Group continued to force a number of new energy has been heavy in recent years, and continue to increase R & D. Under the above background, by this year still plans to invest 50 million ~1 billion yuan for the research and development of new energy vehicles.
In addition, it is worth noting that, with the implementation of the "The Belt and Road" strategy, Shaanxi Automobile Group to continue cultivating mode of international cooperation, gradually increase the market share of overseas. Shaanxi heavy automobile import and export company (Shaanxi Automobile Group Holdings Ltd.) general manager Tian Chao said: "it is the goal of overseas sales accounted for 1/3 of the amount of share."
Port market or new growth point
As an important enterprise of domestic heavy trucks, the amount of 1-4 in the growth rate of 15% in the domestic market share of fourth.
It is worth noting that Shaanxi in recent years has been another development center on new energy vehicles.
Shaanqi official data show that in 2016, Shaanxi in new energy plan, R & D investment funds 50 million yuan to 100 million yuan. In the segments, by its Shaanqi an expert on the production of pure electric mini car 10 thousand vehicles, Baoji Huashan electric light card 3000, Xi'an Jinlong wood electric hybrid of large and medium-sized passenger car 2000, Shaanxi Zhongqi electric, natural gas, methanol, dimethyl ether two heavy truck 10 thousand.
Can be seen from the above data, it has already scattered in various fields of new energy vehicles.
Shaanxi Automobile Group is responsible for the new energy business Deputy General Manager Liu Xibin introduced Shaanqi a quarter of the successful bidder for the Xi'an bus 488 vehicles and medium-sized new energy buses and smooth delivery, and other city car market, this year is expected to exceed the original data of 2000 vehicles to 3000 vehicles, sales revenue of 1 billion 300 million yuan to 1 billion 500 million yuan. In addition, in the port of new energy vehicles, Shaanxi's first plug-in hybrid dock tractor, the near future will be unveiled at the Shanghai port.
Liu Xibin said: "new energy vehicle applications, in addition to urban parks, sanitation, dust, spray, garbage trucks, sprinklers, logistics and other urban car fields. I judge that ports such as airports and seaports are the new growth points for future (new energy) heavy cards. "
At the same time the enterprise is the first research and development of Shaanxi methanol domestic fuel for heavy trucks and mini cars, was listed as key enterprises Methanol-fueled car demonstration ministry.
In spite of this, the once brilliant natural gas heavy card has to face certain difficulties.
Shaanxi Automobile Group disclosed data show that in 2014, Shaanxi natural gas truck once reached the peak, creating a 15 thousand sales success, the market share of 42%, this achievement is far beyond the year ranked second in the Chinese heavy truck, even more than a year full of new energy Shaanqi heavy truck sales plan. But since then, as the price of diesel continues to fall, the cost advantage of the natural gas heavy card has gradually lost. Although in this segment, it still occupies a leading position, but the total sales have a certain degree of contraction.
The mode of deep ploughing overseas cooperation in recent years
The amount of overseas sales market was founded in 2006 by the Shaanxi heavy automobile import and export corporation. Set up 10 years ago, SHACMAN Holdings Shaanqi heavy truck brand in the international market has exceeded 100 thousand units, becoming the first Chinese heavy truck exports.
At present, Shaanxi Automobile Products all export market, covering more than 90 countries and regions worldwide; Shaanxi still overseas subsidiaries 3, 37 overseas offices, overseas 4S 24 stores, 310 overseas service outlets, dealers and more than 70 parts covering the main pin area, leading both quantity and quality.
"At the peak, we sold nearly 10 thousand cars in the Russian market." Tian Chao, general manager of the Shaanxi heavy automobile import and Export Corporation, is honest.
It is worth noting that Shaanqi overseas markets had relied on Russia and other oil economy, but in recent years, oil due to the sharp economic downturn, the ruble devaluation, shrinking market demand in Russia, the export business suffered a certain decline. Shaanqi released data show that in 2015 the whole Shaanqi overseas market sales of only 8000 cars.
"Trade barriers are another obstacle to export business." Tian Chao said that automobile export trade is a simple business behavior, and the profit that dealers can bring is also limited to the profit of single car sales. If there is trade barriers, dealers and manufacturers will be helpless.
And most interested in overseas companies, Shaanxi have been working through the localization of production to avoid trade barriers.
It believes that the localization of production can avoid trade barriers effectively, create the value of the industry chain, the formation of unique advantages after market service and accessories, can also bring social employment and tax bonus for the local, to promote the development of the local automotive industry.
Shaanxi in recent years cultivating overseas cooperation mode, from the general assembly, the trade has now extended to SKD/CKD technology transfer, in fact, Shaanxi Automobile overseas strategy has also been developed to comprehensive localization.
It is understood that at present, Shaanxi local production project has been covering Africa, the Middle East, Southeast Asia, Eastern Europe and the CIS region in South america. Local production has been achieved in Ethiopia, Iran, South Africa, Kazakhstan, Nigeria, Malaysia, Brazil and other countries.
Particularly worth noting, "The Belt and Road Shaanxi enterprises" the birth of the sea wind brings new opportunity for shaanxi.
Tian Chao introduced in the next few years, Shaanxi international market will be the national launch of the "The Belt and Road and BCIM, Pakistan Economic Corridor and a number of major projects to support as an opportunity to continue to promote the localization of cooperation projects to the depth and breadth of development, through product integration and solid overseas operations covering North and South Africa, Southeast Asia, Central Asia, the Middle East and South America in the localization of strategic layout, changing from product output to the output and capital output technology.
