Transformation of Xugong twenty thousand innovation "work" craftsman bravely contend
Spring, the global construction machinery industry is still hovering in the "winter". As the domestic industry pacesetter, Xugong Group put forward "new business ideas of internationalization, lean, short board and sustainable", power supply side reform. "In accordance with the old routine, old practice can not adapt to the new changes in the market, this time, the test of wisdom and inspiration, more focused and persistent." Wang Min, chairman of Xugong Group, has led more than twenty thousand "Xu workers" to integrate innovation into genes, and strive for the goal of "Mount Everest" reaching the top with the spirit of improving craftsmanship.
Transformation of Xugong twenty thousand innovation "work" craftsman bravely contend
New pattern: the international market, to the "Overseas Corps" of Xugong
Recently, Xugong, in the state of RONDONIA, Brazil, ushered in the "open door" in the state of RONDONIA, taking down the government highway project of 56 engineering machinery. This is the largest foreign tender of Brazil government in recent years, attracting many international frontline brands, such as Carter and Volvo, to participate in bidding. Xugong won. The governor of the state, Confucio Moura, said: "we have been concerned about Xugong for a long time, and we are surprised that the products made in China are so good."
Do not fight "price war", the quality, compared to performance. By years of deep ploughing in Brazil construction base, Xugong has changed the local impression of the "low end" of China's equipment manufacturing, raising its reputation for the Chinese brand. In Wang Min's view, the industry stock pressure is big, in fact, it is the middle and low end products, the international market needs middle and high end products, mainly controlled by foreign enterprises. "We can not simply complain about the lack of market and high demand, but lack of its own ability. In the past, we are busy with the quantity of delivery support, and now we should focus on new and high technology innovation.
Aiming at "middle and high end", Xu Gongzheng became a powerful competitor to the market pattern. Not only in Brazil, at the beginning of new spring, Xugong "Overseas Corps" launched a comprehensive attack: 174 devices were sold to Africa, 10 large excavators exported to Qatar, and 3 large tonnage cranes were sent to Southeast Asia.
At present, the international layout of Xugong has been improved, and 37 overseas companies and offices have been established, including Russia, Chile and South Africa, and 123 overseas distributors. In addition, Xugong set up a European R & D center in Germany, set up 39 spare parts service centers in Algeria and India, completed 4 assembly plant projects such as Uzbekistan and Iran, and overseas marketing, R & D and manufacturing system covers 174 countries and regions. It is expected that by 2020, Xu's overseas income will account for 50% of the enterprise's earnings.
New idea: the products are sold flexibly, and the "post market" is more important.
1 euros, take the old brand of 33% of the shares! This is the classic case of Xugong's acquisition of the German Shi Wei Ying concrete company in 2012. Speaking of the little-known details, Wang Min is deeply aware of the cruelty of the market and is more aware of the importance of innovative management. "The Germans do the products, we want to worship the master. However, because they are family businesses, management and service are not keeping up, and they are on the verge of bankruptcy. " Last year, Shi Wei Ying realized a profit of 3 million euros. In March 1st this year, Shi Weiying's new 65 m pump ribbon, this car is the world's first using synchronized telescopic arm leg arc intelligent technology and hydraulic control technology, on behalf of the concrete pump truck is the highest level of the world, just completed R & D received from all over the world order of 25 units. The German machinery trade union said: "with the new Chinese shareholders, the enterprise has changed."
"We change from a single sale of products to service - oriented sales." Sun Jianzhong, vice president of Xugong Group, said that we and customers are not just trading relations, and Xugong is distributed in all parts of the equipment resources, can be butted and shared. They will provide flexible and complete sets of construction solutions for different engineering projects, including engineering process design consultation, equipment selection, and construction management.
In the market management system reform, set up the Xugong machinery leasing company, launched the "to rent consignee" as a new mode of marketing. The finance director million thick it is helpful to reduce the user pre funding, if the future without the use of equipment can rent out the way, to avoid causing equipment idle, but also to adapt to the new requirements of the central enterprises customer requirements "asset light".
At present, Xugong can rent 880 machines and form a cooperative relationship with 9 of the top 10 central enterprises. Xuzhou Olympic Sports Center, Suzhou metro line four, Nanjing Olympic Youth Olympic venues, Shanghai Disneyland and other projects have been built through such innovative operation and used Xugong machinery. At the same time, in recent years, Xugong has also provided financial leasing services for more than 50 thousand customers and more than 50 thousand host equipment, with a cumulative business scale of 56 billion yuan.
New kinetic energy: two integration and upgrading, innovative wisdom
Put into production for 9 months, sell 6000 - Xugong's "Han Feng" heavy card last year, which is now one of the top ten in the field. This truck, which is produced by the Mercedes Benz technology, integrates informationization and industrialization perfectly, and injects new kinetic energy for the development of Xugong in the manufacturing of wisdom.
In workshop, stamping machine can be built for 20 minutes at most 1 minutes; 4 robots operate at the same time, 7 minutes to complete the cab welding; the two hundred million yuan investment painting workshop is the most advanced in the industry, and it can finish painting in more than 20 minutes. Hu Yumei, deputy party secretary of Xugong automobile business department, said their export products were synchronized with "European standard", and safety, reliability, economy and comfort were close to the international first-class level.
Standing on the "tuyere" of the Internet, Xugong also runs through the wind. Xugong information technology company software development director Shao Shilong said that last year they developed on-line "the way home" information platform, covering the whole selection, two mobile phone transactions, spare parts trading, construction technology consulting and other functional modules, users online registration has exceeded 4000 people. This year, Xugong plans to build the global e-commerce platform. In the international perspective, we will include the main business, two mobile phones, remanufacturing, business leasing, spare parts and other business systems, and plan new functions such as big data analysis and mobile access.
The future, "Xugong made 2025" planning incentive every "Xu workers" hard work ahead, that is, with the help of Internet plus, networking, intelligent manufacturing and other "two integration" means, advance manufacturing technology, product quality, supply chain integration and lean management upgrade, among the top three in the global industry. Become a respected world-class brand.
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