Transformation sees success, ZOOMLION's management quality is improving
In the way of transformation and innovation, ZOOMLION has never ceased, in fact, many efforts have been cast to waste.
The transition from the point of view, the first quarter of the company to agricultural machinery, environmental industry as the representative of the two big emerging sector year-on-year revenue still maintain growth, its revenue ratio from 38% in 2015 to further improve to more than 40%, has been transformed into a set of four plates of engineering machinery, environmental industry, agricultural machinery and financial services in one of the the equipment manufacturing enterprises. At the end of last year, at the international agricultural machinery exhibition in Hannover, Germany, ZOOMLION released many new products of tractors and combine harvesters that were synchronized with world standards, which attracted widespread attention from European and American industries.
Facing the complex economic situation, ZOOMLION closely focuses on the "2+2+4 strategy", and constantly promotes transformation and upgrading and management transformation, optimizes business ideas in the adversity, improves the quality of operation and saves energy.
In April this year, ZOOMLION has to emission as an opportunity to upgrade the country launched a number of tractors, equipped with power of harvester products, not only a positive response to the national energy-saving environmental protection and sustainable development of the fundamental policy, and with ZOOMLION excellent technological innovation strength and green manufacturing capacity, new work to environmental protection, efficient and comfortable for the user experience.
Environmental industry, ZOOMLION and Europe's leading environmental protection enterprises in Italy LADURNER (Nadoule) at the end of 2015 the company completed the acquisition of formal contract, high starting point fully into the global environmental industry, open a new pattern of competition in the corporate world environmental governance. By integrating LADURNER's advanced environmental governance technology and rich project management experience, ZOOMLION applies it to the domestic environmental market area, and promotes environmental protection supply side reform with technological innovation, integration of resources and PPP mode.
While continuing to promote the external strategic transformation, the company focuses on internal management change. In the risk control, reducing the cost and increasing efficiency, team building, brand management and other aspects continue to force, to achieve a stable improvement of the management quality. From the perspective of operational quality, the company's accounts receivable and gross profit margin index remained stable throughout the first quarter, and business cash flow improved significantly compared with the same period last year, which played a good supporting role for the company's subsequent development.
In April this year, 2016 engineering machinery Munich Germany held BMW exhibition, opening day, ZOOMLION is the exclusive agent P&JAcromet company and North America Tower site signed a total value of more than 30 million yuan ($4 million 700 thousand) T8030-25 single tower crane, ZOOMLION became the first day of the exhibition "a good start".
Then ZOOMLION signed an order with a total of more than a million dollars with the Turkey caterpillar crane agent Erke. ZOOMLION has been winning millions of orders in a row, showing ZOOMLION's ability to integrate global technology innovation and expand the confidence and strength of overseas market of construction machinery. This is not only the strategic result of ZOOMLION's deep ploughing overseas market, but also the strength of "made in China" to the world.
It is reported that the purpose of this marketing transformation is to integrate the national marketing resources and transform the original product line marketing mode into regional marketing mode, so as to improve operation efficiency and reduce operation cost. In the integration process, due to factors such as institutional adjustment, personnel changes, process combing and other factors, the company's market sales business has been affected for a short time, but the sales business of the company has returned to normal in March, and the sales business has been further improved in April, and the effectiveness of the transformation and adjustment has been revealed.
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