Weifang: to build a world-class enterprise China characteristics
Through international mergers and acquisitions, Chinese enterprises have gained the resources, brand, technology or R & D capabilities, but without first-class management capabilities, they can not achieve win-win interaction between enterprises and M & A partners. The bold type output Chinese Weichai management and enterprise culture, the global reallocation of resources, according to local conditions, to create a world-class enterprise Chinese characteristics.
Kayao and Linde hydraulic are the models. In the recent 3 years of gradual integration, Weichai Power continued investment, mergers and acquisitions of the Kion company for a total investment of 1 billion 354 million euros, controlling 40.23% stake; of Linde hydraulics limited partnership, a total investment of 348 million euros, 90% equity, and invest in Germany hydraulic construction research and production base for the new.
Linde hydraulic (China) Co., Ltd. is also established here. Linde hydraulic (China) based in Weifang is the R & D, production, manufacturing and sales base of Linde hydraulics in China, Southeast Asia and South Asia.
As the general manager of Linde hydraulic (China) Co., Ltd., Bing Bing has a profound understanding of the global allocation of resources. The technical characteristics of Linde hydraulic technology is precision. Its main application area is forklift truck. It never follows the market trend and technology mainstream. Instead, it focuses on high-end hydraulic technology for ten years, and makes the technology to the utmost, so that Linde forklift can open beer bottle cap. The customer is less, most of the top of the Pyramid customers, such as Carter, Volvo, JCB, Liebherr, Atlas, John Deal, claes. After the establishment of Linde hydraulics (China) Co., Ltd., the strategy has been adjusted, and the mainstream customers are positioned as high-end customers, so that more customers can enjoy Linde's exquisite hydraulic technology. Previously, Linde hydraulics mainly faced European and North American markets, with little attention to the Chinese market and the development of relevant technologies and products for the Chinese market.
Now, the products of the Chinese market, which are jointly developed by the Chinese and German teams, such as the curved axis series motors, have begun to launch the Chinese market and have made a good start.
The precision of German manufacturing has always been the world's admiration. Linde hydraulics in the process of promoting the localization of manufacturing, to ensure product quality and performance is consistent with the German manufacturing, Linde hydraulics (China) equipment and factories in Germany are exactly the same, from the assembly and testing process validation and test program are prepare by German experts monitored; manufacturing tooling by application many in Germany on-site confirmation and validation; products from samples, small batch to batch process, the verification and validation are to promote market.
Ren Bingbing said, in Weifang, engine technical team and technical team has in-depth exchanges of hydraulic conditions. In the competition of the hands of Weichai engine, no rival competitors without hydraulic pressure; hydraulic engine, therefore has two teams and Linde hydraulics (Chinese Weichai) is one of the important competitiveness. (Chinese) and Linde hydraulics development strategy is to make full use of domestic and foreign industry resources, collaborative Weichai group's internal resources, to provide system solutions for customers, which will greatly shorten the gap at home and abroad.
In addition to the visible R & D, production, and market cooperation, the intangible soft power has also been quietly improved at home and abroad. For example, the German R & D and manufacturing team in exchange collision, the concept of enterprise and national culture, the pursuit of value and occupation spirit of mutual integration, and through the application in manufacturing and management practice, this invisible force quietly enhance the competitiveness of enterprises and comprehensive strength, this should be the best interpretation of cross-border mergers and acquisitions of 1+1>2.
Rise to the top management level, Weichai in ensuring the transnational merger and acquisition of enterprises localization at the same time, the integration of mergers and acquisitions executives sent a veteran in battle, with Weichai management thoughts and enterprise culture for enterprise merger and acquisition, the China management essence and global resources together.
The positive changes in the world's largest luxury yacht maker Italy Ferretti confirms the correct decision of weifang. Weichai Power CEO Xu Xinyu has deep feelings, he said, after two years of hard running, of course including the mode of thinking, management philosophy, culture and other aspects of running, Ferretti global business platform has gradually established a relatively unified cultural value system, reflect the management characteristics of the parent company and its own Weifang excellent management experience in the governance structure and management system of inheritance; follow the local business practices, while maintaining the necessary and effective management and control on the basis of fully authorized local team, guide Ferretti deep restructuring and reform. Now, the Ferretti company, which combines the essence of Chinese and Italian management, has stepped out from the shadow of the financial crisis and stepped into the track of healthy development.
"Cross mergers and acquisitions, so that many enterprises on the scale of the" Big Mac ", but the merger and unconformity, big and not strong. Weifang is between domestic and foreign enterprises to realize the depth of integration, innovation in science and technology, intelligent manufacturing, human resources, management, marketing and other aspects of mutual promotion and promotion, not only more important is stronger, which determines the future of the enterprise." Tan Xuguang, who has always advocated the innovation and coordinated development of enterprises at home and abroad, believes that the first-class management capability is the basis for achieving a win-win situation with the acquired enterprises. Only in this way can we improve our business capacity and form a real core competitiveness in the integration at home and abroad. In this process, Chinese style management and successful grafting of Chinese culture and global resources are the key.
Weichai practice and the fact that could be explored to build a world-class enterprise with China characteristics under the global perspective.
